The Rise and Fall of Double Cola: The Secret Blunder with PepsiCo
by Travis Weigel June 27, 2023
When it comes to soda, the two biggest names in the game are undoubtedly Coca-Cola and PepsiCo. However, there was once a brand called Double Cola that could have given them a run for their money. The origins of Double Cola date back to 1933 when it was developed by Seminole Flavor Company. The product became the company's flagship, known for its distinctive 12-ounce bottles that were twice the size of most other soda bottles at the time.
During World War II's sugar rationing, Seminole faced challenges but continued bottling Double-Cola in large bottles, impacting competitors like PepsiCo. Despite having the chance to buy PepsiCo, Seminole refused, a decision that became one of the biggest blunders in soda history.
In 1953, Seminole changed its name to The Double Cola Company. The course of soda history was forever altered due to not acquiring PepsiCo. Just imagine, sitting on our porches with a Double Cola instead of a Coke or Pepsi if things had gone differently. The real secret cola wars were fought behind the scenes, showing even the biggest brands can be vulnerable to missteps.
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