{"product_id":"1920s-eatmor-cranberries-label-brings-history-life-treasures","title":"Antique 1920s American Beauty Eatmor Cranberries Barrel Label ✨ NY, NJ, CHI","description":"\u003ch2\u003eWho Packed American Beauty Eatmor Cranberries? 🌹 American Beauty Brand, Eatmor Cranberries of New Jersey\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10\" x 6 3\/4\" ~ Little to no wear.\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Hwj1GYwJZ-Q\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\u003cp\u003eA big crimson rose on a cranberry label, and there's a reason for it. This is an antique 1920s American Beauty Brand label for a quarter-barrel box of \u003cstrong\u003eEatmor Cranberries of New Jersey\u003c\/strong\u003e, packed for the \u003cstrong\u003eAmerican Cranberry Exchange\u003c\/strong\u003e of New York and Chicago, never pasted on a box.\u003c\/p\u003e\n\n\u003ch3\u003e🔍 What's on it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEatmor Cranberries\u003c\/strong\u003e in big navy letters across the top, \u003cstrong\u003eof NEW JERSEY\u003c\/strong\u003e under it, and in the middle an oval with a full red rose, a rosebud and dark green leaves. Down each side, in red on white, \u003cstrong\u003eAMERICAN BEAUTY BRAND\u003c\/strong\u003e. Then \u003cstrong\u003eONE FOURTH U.S. STANDARD BARREL\u003c\/strong\u003e, \u003cstrong\u003ePACKED FOR THE AMERICAN CRANBERRY EXCHANGE\u003c\/strong\u003e, \u003cstrong\u003eNEW YORK, CHICAGO\u003c\/strong\u003e, and a blank box marked \u003cstrong\u003ePACKER'S NUMBER\u003c\/strong\u003e, where the grower who packed the berries wrote in their own number. All of it on a soft yellow ground with red and navy borders. The back is plain, with the rose showing through.\u003c\/p\u003e\n\n\u003ch3\u003e🌹 Why a rose?\u003c\/h3\u003e\n\u003cp\u003eThe brand is named for the most famous rose in America. It was bred in France in 1875 as 'Madame Ferdinand Jamin,' brought over and introduced here as the \u003cstrong\u003eAmerican Beauty\u003c\/strong\u003e in 1886, and it was the best-selling rose in the United States until the 1920s. At two dollars a stem or more, it was called the million-dollar rose. Naming your best cranberries after it was saying something.\u003c\/p\u003e\n\n\u003ch3\u003e🍒 Eatmor and the American Cranberry Exchange\u003c\/h3\u003e\n\u003cp\u003eCranberry growers in New Jersey and Massachusetts formed the \u003cstrong\u003eGrowers' Cranberry Company\u003c\/strong\u003e in \u003cstrong\u003e1895\u003c\/strong\u003e, with \u003cstrong\u003eJoseph J. White\u003c\/strong\u003e of Whitesbog, New Jersey among its founders, and by 1896 it was even shipping cranberries to Europe. In \u003cstrong\u003e1911\u003c\/strong\u003e the growers' groups of New Jersey, New England and Wisconsin came together as the \u003cstrong\u003eAmerican Cranberry Exchange\u003c\/strong\u003e, headquartered at 90 West Broadway in New York with a branch in Chicago, and White was its first president. The Exchange started using the name \u003cstrong\u003eEatmor\u003c\/strong\u003e in 1916 and put real money behind it, with national advertising in magazines like Good Housekeeping and Better Homes \u0026amp; Gardens. By its own count, those ads lifted the average price growers got from about $6 a barrel to nearly $10.\u003c\/p\u003e\n\u003cp\u003e\"Eatmor\" wasn't just a name, it was a grade. Whitesbog, White's old cranberry village in the New Jersey Pine Barrens, keeps an American Beauty label in its collection, and its record gives the Eatmor standard: at least 90 percent colored berries, no more than 125 berries to the cup, and fruit that would hold up for 15 days of travel. Whitesbog is famous for another berry too: Joseph's daughter, \u003cstrong\u003eElizabeth C. White\u003c\/strong\u003e, worked with the USDA's Frederick Coville to bring in the first cultivated blueberry crop there in 1916.\u003c\/p\u003e\n\u003cp\u003eThe Exchange moved its headquarters to New Bedford, Massachusetts in 1951, renamed itself Eatmor Cranberries, Inc. in 1953, and voted to dissolve in Chicago on June 10, 1957.\u003c\/p\u003e\n\n\u003ch3\u003e📅 How old is it?\u003c\/h3\u003e\n\u003cp\u003eThe quarter-barrel cranberry box came in around \u003cstrong\u003e1926\u003c\/strong\u003e, and the Boston Public Library dates this American Beauty label, along with its New Jersey sister labels, to the 1920s. Some American Beauty printings add a \"Product of the U.S. of America\" line and some say \"Standard Cranberry Barrel\"; this one reads plain \"Standard Barrel,\" with no origin line.\u003c\/p\u003e\n\n\u003ch3\u003e🏡 Display\u003c\/h3\u003e\n\u003cp\u003eImagine hanging this antique advertising on your wall as home decor in any room! It's perfect framed in a kitchen, and a great one to bring out every Thanksgiving.\u003c\/p\u003e\n\u003cp\u003eOld labels like this are a reminder of a bygone era, and the lithography on them is unparalleled even to this day, in my opinion. Museums have galleries of them, and more and more collectors are seeking them out to preserve their history. They aren't making any more vintage labels, obviously, so once the limited supply for sale is gone and on display with collectors or in galleries, they will be very difficult to acquire.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1920s-liberty-belle-eatmor-cranberries-barrel-label\"\u003eAntique 1920s Liberty Belle Eatmor Cranberries Barrel Label 🔔 NY, NJ, CHI\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/discover-1920s-charm-eatmor-cranberries-label-treasures-antique-gifts\"\u003eAntique 1920s Homestead Eatmor Cranberries Barrel Label ✨ NY, NJ, CHI\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1920s-heather-eatmor-cranberries-barrel-label-new-jersey\"\u003eAntique 1920s Heather Eatmor Cranberries Barrel Label ✨ NY, NJ, CHI\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":46923610030312,"sku":"VAG-9034642260200","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.6524289908_f6os.jpg?v=1785442008","url":"https:\/\/vintageantiquesgifts.com\/products\/1920s-eatmor-cranberries-label-brings-history-life-treasures","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}