{"product_id":"1920s-surety-crate-label-yakima-wa-steamship-beautiful-label-vintage","title":"Vintage Surety Apple Crate Label: Yakima 🍎 WA Steamship Graphic, Sundquist Fruit \u0026 Cold Storage","description":"\u003ch2\u003eWho Packed Surety Apples in Yakima? 🍎 Surety Apples, \"From Tree to Trade\"\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10\" x 9\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/c1GB9hb4QGE\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\n\u003cp\u003eA steamship steaming across blue water under a snowy mountain, and a family apple business from Yakima, Washington that's still going. The steamship isn't just decoration, either: Surety was the label this company put on its apples bound for export.\u003c\/p\u003e\n\n\u003ch3\u003e🔍 What's on it\u003c\/h3\u003e\n\u003cp\u003eAn original apple crate label, 10\" x 9\", never pasted on a box. SURETY in big letters with APPLES underneath and PRODUCE OF U.S.A. in the corner. The picture is a painted Northwest scene: a steamship crossing a lake or sound, farmland and hills behind it, a snow-capped peak and tall evergreens on the right. In the corner triangle, \"FROM TREE TO TRADE\" and \"CONTENTS ONE U.S. BUSHEL BY VOLUME,\" and in a plaque at the bottom, SUNDQUIST FRUIT \u0026amp; COLD STORAGE, YAKIMA, WASHINGTON.\u003c\/p\u003e\n\n\u003ch3\u003e🚢 Why a steamship?\u003c\/h3\u003e\n\u003cp\u003eSundquist used different labels for different markets. According to \u003cem\u003eGood Fruit Grower\u003c\/em\u003e, the Surety box label went on the fruit they exported, while their Sundquist Apples label went on their premium fruit. So a ship heading out to sea was exactly the right picture for apples on their way overseas. And \"From Tree to Trade\" was the company's own slogan; it's printed on Sundquist Fruit \u0026amp; Cold Storage letterhead in the family's papers, and it says what they were proud of: they grew the apples, stored them and sold them themselves.\u003c\/p\u003e\n\n\u003ch3\u003e👨‍🌾 Ralph Sundquist and the company\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRalph Roger Sundquist\u003c\/strong\u003e was born in Galesburg, Illinois, on January 5, 1894, the son of a minister, Rev. Hjalmar Sundquist, and the family moved to the Yakima Valley in 1910. Ralph earned a horticulture degree from the State College of Washington in 1916 and a master's the next year. In 1922 he agreed to manage an investor-owned orchard in the lower Naches area called \u003cstrong\u003eSunnyslope Orchard Tracts\u003c\/strong\u003e, which was deep in debt. Over the years he paid off the investors, took sole ownership of the land and planted more trees.\u003c\/p\u003e\n\u003cp\u003eHe was a sharp marketer. During the Great Depression he rented space in Selah and packed and sold his own apples to cut out the middleman, and in \u003cstrong\u003e1935\u003c\/strong\u003e, with a banker willing to back him, he bought a cold storage and packing plant on Yakima's \"produce row.\" He opened the Hansen Fruit and Cold Storage Company in 1948, and later \u003cstrong\u003eSundquist Fruit and Cold Storage\u003c\/strong\u003e, the name printed on this label. His son \u003cstrong\u003eMarvin\u003c\/strong\u003e joined the business in 1950, the orchards doubled, and in 1966 they built a new controlled-atmosphere storage building. Marvin's three sons, Steve, Curtis and Craig, came into the business through the '60s and '70s. Ralph died in Yakima in 1977. The family built a new packing and storage plant next to its Terrace Heights orchards in 1979 and 1980, planted more orchards there through the '80s and '90s, and in 2007 bought ground in the Columbia Basin north of Pasco and planted it in apples and cherries. By 2008 the fourth generation was joining the operation. Marvin gave his father's papers to Washington State University in 1980, and Sundquist Fruit \u0026amp; Cold Storage is still in business in Yakima today.\u003c\/p\u003e\n\n\u003ch3\u003e📅 How old is it?\u003c\/h3\u003e\n\u003cp\u003eThe label doesn't print a year, but the company name on it does the work: Sundquist Fruit \u0026amp; Cold Storage came after the Hansen company of 1948, so this is a mid-century label, from after 1948.\u003c\/p\u003e\n\n\u003ch3\u003e🏡 Display\u003c\/h3\u003e\n\u003cp\u003eImagine hanging this vintage advertising on your wall as home decor in any room! That sky and the red border look great framed in a kitchen, a den, or anywhere you want a little Pacific Northwest.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1940s-pacific-pride-crate-label-san-francisco-ca-bridge\"\u003eVintage 1940s Pacific Pride Brand Emperor Grapes Crate Label 🍇 — Pacific Fruit Exchange, San Francisco CA — Bridge \u0026amp; Steamship Art\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1920s-uncle-sam-brand-yakima-valley-apples-crate-label-wapato\"\u003eAntique 1920s Uncle Sam Brand Yakima Valley Apples Crate Label 🍎 — Wapato Fruit \u0026amp; Cold Storage Co., Wapato WA\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-repetition-apple-crate-label-yakima-wa-1930s-boy-treasures\"\u003eAntique 1930s Repetition Brand Apples Crate Label 🍎 — R. Wachsmith, Yakima WA, Recursive Droste Artwork\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":44068703502568,"sku":"VAG-8047137161448","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.4386857505_mylz.jpg?v=1785358982","url":"https:\/\/vintageantiquesgifts.com\/products\/1920s-surety-crate-label-yakima-wa-steamship-beautiful-label-vintage","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}