{"product_id":"1930s-schooners-lemons-crate-label-santa-barbara-ca-nautical-decor","title":"Antique 1930s Schooner Brand Lemons Crate Label ⛵ — Goleta Lemon Association, Santa Barbara County CA","description":"\u003ch2\u003eWhy a Schooner on a Lemon Label? ⛵ Antique 1930s Crate Label, Goleta Lemon Association, Santa Barbara County\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10 1\/2\" x 8 1\/2\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/iP1KoXxerWA\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\u003cp\u003eA 1930s Schooner Brand lemon crate label from the \u003cstrong\u003eGoleta Lemon Association\u003c\/strong\u003e of Goleta, Santa Barbara County, California, 10 1\/2\" x 8 1\/2\", little to no wear, never pasted on a crate. A two-masted schooner under full sail, and the best part is why it's there.\u003c\/p\u003e\n\n\u003cp\u003eLemons came to this coast with the Spanish missionaries in the late 1700s, and by the late 1800s they were a real industry. \u003cstrong\u003eSherman Patterson Stow\u003c\/strong\u003e planted the Goleta Valley's first irrigated lemon orchard in \u003cstrong\u003e1875\u003c\/strong\u003e. In \u003cstrong\u003e1896\u003c\/strong\u003e the local growers banded together as the Santa Barbara County Lemon Growers' Exchange, and a year later the \u003cstrong\u003eJohnston Fruit Company\u003c\/strong\u003e started up with Stow at the helm.\u003c\/p\u003e\n\u003cp\u003eThe Goleta association had its own comeback story, too. A fire wrecked its plant in \u003cstrong\u003e1950\u003c\/strong\u003e, and in \u003cstrong\u003e1951\u003c\/strong\u003e it opened a 182,000-square-foot packing house, at the time the world's largest single-unit lemon-processing plant, able to handle some 2,000 rail carloads of lemons a year. Now that's making lemonade out of lemons.\u003c\/p\u003e\n\u003ch2\u003e⚓ What's Printed on It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSCHOONER\u003c\/strong\u003e in outlined red-orange display capitals, with \u003cstrong\u003eBRAND\u003c\/strong\u003e set small beneath the final R, over a two-masted schooner under full sail\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003efamous Santa Barbara County\u003c\/strong\u003e over \u003cstrong\u003eLEMONS\u003c\/strong\u003e in the black panel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOLETA LEMON ASSOCIATION\u003c\/strong\u003e — \u003cstrong\u003eGOLETA... CALIFORNIA\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCALIFORNIA \/ Red Ball\u003c\/strong\u003e — white script on a plaque over a solid red disc at the lower left, the citrus Exchange's companion mark to Sunkist\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGROWN IN U.S.A.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSCHMIDT LITHO CO. L. A.\u003c\/strong\u003e — the printer's imprint, in dark microtype on the orange border at the bottom left\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGoleta is the town, Santa Barbara County the growing district, and Schmidt Litho Co. of Los Angeles did the printing.\u003c\/p\u003e\n\n\u003ch2\u003e⛵ A Schooner for a Schooner Town\u003c\/h2\u003e\n\u003cp\u003eThis brand name is a little inside joke. \u003cem\u003eGoleta\u003c\/em\u003e is Spanish for schooner, and the town got its name from ships in the Goleta Slough. In 1819 José de la Guerra's schooner ran aground trying to slip into the slough mouth, and \u003cstrong\u003eBenjamin Foxen\u003c\/strong\u003e repaired it on the mud flats. In 1828 and 1829 \u003cstrong\u003eWilliam Dana\u003c\/strong\u003e hired Foxen to build a ship right there in the slough, the only safe harbor on the Central Coast with supplies at hand, using lumber shipped from Monterey. Launched as \u003cem\u003eLa Fama\u003c\/em\u003e and renamed \u003cem\u003eSanta Barbara\u003c\/em\u003e, it's remembered as the first American ship built in California. Eighteen years later \u003cstrong\u003eDaniel Hill\u003c\/strong\u003e bought it and renamed it \u003cem\u003eLa Goleta\u003c\/em\u003e, then called his land grant \u003cem\u003eLa Goleta\u003c\/em\u003e too, and Governor Pío Pico approved it in 1846. So a schooner on a Goleta label is the town's own name, in pictures.\u003c\/p\u003e\n\n\u003ch2\u003e🍋 The Goleta Lemon Association\u003c\/h2\u003e\n\u003cp\u003eThe association was formed in \u003cstrong\u003e1935\u003c\/strong\u003e by 60 growers with about 600 acres of lemon trees, and in 1936 it opened its packing and storage plant on La Patera Lane beside the Southern Pacific tracks. Its brands told the buyer the grade: Goleta and San Marcos were top quality, La Patera was extra choice, \u003cstrong\u003eSchooner\u003c\/strong\u003e, Channel and Arboleda were choice, and Estero was standard. After the 1951 rebuild the association ran until 1978, when the packing plant closed. Santa Barbara County lemon acreage peaked at 9,328 acres in 1957; strawberries have taken most of that ground since, and Goleta throws a Lemon Festival every fall to remember the groves.\u003c\/p\u003e\n\u003cp\u003eCrate labels are a reminder of a bygone era, and the lithography on them is unparalleled even to this day, in my opinion. Museums and art institutes have galleries dedicated to them, and more and more collectors are seeking them out to preserve their history. Once the limited supply for sale is gone and on display with collectors or in galleries, they will be very difficult to acquire.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-goleta-crate-label-1940s-ca-nautical-ship-decor-treasures\"\u003eVintage 1940s Goleta Brand Lemon Crate Label 🍋 Santa Barbara California Sunkist Citrus Nautical Sailboat Ship Art Chromolithograph\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1930s-festival-crate-label-santa-barbara-ca-victorian-ladies\"\u003eAntique 1930s Festival Brand Lemon Crate Label 🍋 Johnston Fruit Co, Santa Barbara California, Red Ball, Schmidt Litho, Victorian Ladies\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1930s-san-marcos-sunkist-crate-label-goleta-ca-treasures-gifts\"\u003eAntique 1930s San Marcos Brand Sunkist Lemon Crate Label 🍋 Goleta Lemon Association, Santa Barbara County California\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":47467481694440,"sku":"VAG-9175288840424","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.7002545704_pj8v.jpg?v=1785443314","url":"https:\/\/vintageantiquesgifts.com\/products\/1930s-schooners-lemons-crate-label-santa-barbara-ca-nautical-decor","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}