{"product_id":"1993-coke-coca-cola-always-cool-polar-bear-pin-pinback-1993-superbowl","title":"Vintage 1993 Coca Cola Polar Bear Pin 🥤 NOS Always Cool Advertising Button","description":"\u003ch2\u003eAlways Cool? 🥤 Vintage 1993 Coca-Cola Polar Bear Pin, NOS\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3\" x 2\"\u003c\/p\u003e\n\u003cdiv style=\"margin: 16px 0;\"\u003e\u003ciframe title=\"1993 Coca-Cola Polar Bear Pin\" src=\"https:\/\/www.youtube.com\/embed\/Kpvy6UCWLEQ\" height=\"315\" width=\"100%\"\u003e\n  \u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e🐻‍❄️ An original \u003cstrong\u003eCoca‑Cola polar bear pin\u003c\/strong\u003e from the 1993 \u003cstrong\u003eAlways Coca‑Cola\u003c\/strong\u003e campaign, New Old Stock and never worn. It's a 3\" × 2\" rectangular pinback badge: a big friendly polar bear leaning on an ice floe with a contour bottle of Coke beside him, deep blue arctic water behind, \u003cstrong\u003eALWAYS COOL\u003c\/strong\u003e in tall white letters, and the red \u003cstrong\u003eAlways Coca‑Cola\u003c\/strong\u003e disc with the bottle in the middle. Along the bottom in tiny type: \u003cem\u003eCoca-Cola, Coke, Always and the Distinctive Bottle are registered trade marks of Coca-Cola Ltd.\u003c\/em\u003e The back is a black pebbled backing with the pin pushed right through it, marked \u003cem\u003eRecycled Paper\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThat fine print is a nice detail. \u003cstrong\u003eCoca-Cola Ltd.\u003c\/strong\u003e is Coca-Cola's own company in Canada, headquartered in Toronto, so this pin was made for the Canadian side of the campaign.\u003c\/p\u003e\n\n\u003ch3\u003e🧊 How the polar bear became Coke's mascot\u003c\/h3\u003e\n\u003cp\u003eCoca-Cola had used a polar bear once before, in a French ad in 1922, and then hardly at all for seventy years. Everything changed in 1993, when Coke launched the \u003cstrong\u003eAlways Coca-Cola\u003c\/strong\u003e campaign, and its star was a commercial called \u003cstrong\u003eNorthern Lights\u003c\/strong\u003e: a group of polar bears sitting in the snow watching the aurora borealis like it was a movie, each with a bottle of Coke. The creator, \u003cstrong\u003eKen Stewart\u003c\/strong\u003e, got the idea from his Labrador Retriever puppy, who he thought looked just like a little polar bear. The bears were brought to life with brand-new computer animation by \u003cstrong\u003eRhythm \u0026amp; Hues\u003c\/strong\u003e of Los Angeles, about twelve weeks of work for every spot, and Stewart even made the bears' sounds himself. The bears were an instant hit, went to the 1994 Winter Olympics on luge and ski jump, and have been part of Coke's holidays ever since.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e📋 Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e🥤 \u003cstrong\u003eBrand:\u003c\/strong\u003e Coca‑Cola (Coca-Cola Ltd., Canada)\u003c\/li\u003e\n\u003cli\u003e🐻‍❄️ \u003cstrong\u003eMascot:\u003c\/strong\u003e The Coca-Cola polar bear\u003c\/li\u003e\n\u003cli\u003e📆 \u003cstrong\u003eCampaign:\u003c\/strong\u003e Always Coca-Cola, 1993\u003c\/li\u003e\n\u003cli\u003e🧷 \u003cstrong\u003eType:\u003c\/strong\u003e Rectangular pinback badge, recycled-paper back\u003c\/li\u003e\n\u003cli\u003e📐 \u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 3\" × 2\"\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eCondition:\u003c\/strong\u003e NOS, never worn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great piece of \u003cstrong\u003e1990s Coca‑Cola advertising\u003c\/strong\u003e from the campaign that made the polar bears famous.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1960s-coca-cola-coke-bottle-cap-vicksburg-ms-old-swirl-logo\"\u003eVintage 1960s-1970s Coca-Cola Bottle Cap 🥤 Silver Ground Ingredients List, Lithographed Metal Soda Crown, Cork Lined Closure\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/1999-coke-coca-cola-flexible-cloth-frisbee-nos-soda-memorabilia\"\u003eVintage 1999 Coca‑Cola Frisbee Flexible Flyer 🥤 NOS Canadian Promotional Cloth Disc\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/90s-coca-cola-limited-edition-soda-card-unlocks-nostalgia-vintage\"\u003eVintage 1999 Coca‑Cola Regional Promo Credit Card 💳 with Accordion Fold‑Out | Factory Boxed NOS\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":47545886048488,"sku":"VAG-9191149043944","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.7069931854_5nyv.jpg?v=1785443699","url":"https:\/\/vintageantiquesgifts.com\/products\/1993-coke-coca-cola-always-cool-polar-bear-pin-pinback-1993-superbowl","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}