{"product_id":"2000-cutthroat-pale-ale-label-odell-brewing-co-ft-collins-treasures","title":"Retro Odell Brewing Cutthroat Pale Ale Label 🎣 Fort Collins Colorado Craft Beer Collectible NOS 2000","description":"\u003ch2\u003eIs This the Most Beloved Label Ever Retired by a Colorado Craft Brewery? 🎣\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 5 1\/2\" x 4\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/JJmtvrHDrvQ\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003cp\u003eThere is a particular ache that comes with discovering something beautiful exactly at the moment you learn it no longer exists in the world — at least not in the way it once did. That is the feeling this label carries with it. Pick it up, hold it to the light, and you are holding a small printed artifact from a specific window in Colorado brewing history: the year 2000, when Odell Brewing Company of Fort Collins was still bottling its Cutthroat Pale Ale, still pressing this vivid jewel of green and black and blue onto paper, still asking a beautifully rendered trout to represent something honest and local and genuinely worth drinking. A few years later, the label — and the beer — would be gone from production. What you are looking at right now is one of the survivors.\u003c\/p\u003e\n\n\u003cp\u003eNostalgia in the collectibles world is a complicated thing. Sometimes it is manufactured, conjured for marketing purposes, pasted onto objects that never earned it. And then sometimes it arrives organically, the way it does here — in a 5½ x 4-inch paper label that was simply doing its job in the year 2000, never imagining it would one day become the thing a collector searches for on a quiet evening, hoping to find one more example before they disappear entirely. This one is here. And it is extraordinary.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🍺 What This Label Is — Brand, Era, Origin, and Condition\u003c\/h2\u003e\n\n\u003cp\u003eThis is a genuine New Old Stock (NOS) bottle label produced for Odell Brewing Company of Fort Collins, Colorado, dating to the year 2000. \"New Old Stock\" means exactly what it sounds like: this label was printed for commercial use, stored rather than applied, and has survived in essentially unplaced, unaffixed condition — as close to the day it left the press as a piece of paper ephemera can reasonably be. It was never soaked in bottle wash, never scraped, never subjected to the wet and cold of a refrigerated shelf. It exists as a printed object, full stop, with all the color and detail intact.\u003c\/p\u003e\n\n\u003cp\u003eThe label measures approximately 5½ by 4 inches — a substantial, satisfying size, large enough to anchor a framed display or fill a shadow box with authority. The printing is sharp and deliberate: deep black framing, a rich emerald green ground, and a diamond-shaped central panel that houses the illustration. Inside that diamond, a cutthroat trout — \u003cem\u003eOncorhynchus clarkii\u003c\/em\u003e, the species that gives the beer its name — arches dramatically against a blue waterscape. The detail work is confident and skilled: the characteristic spots along the fish's flank, the orange-red slash marks at the gill line that give the cutthroat trout its common name, the curl and tension of the fins caught mid-leap. A second trout twists below the main banner, completing the composition so that the two fish appear locked in motion together — one above the text panel, one below — framing the word CUTTHROAT in a black banner with an energy that feels almost cinematic. This is not clip art. This is illustration work that someone cared about.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🏔️ Odell Brewing Company — The Fort Collins Story, the Grain Elevator, and the Craft Beer Revolution\u003c\/h2\u003e\n\n\u003cp\u003eTo understand why this label matters, you have to understand where Odell Brewing Company came from — and where Fort Collins sits in the larger map of American craft brewing. Doug and Wynne Odell founded the brewery in 1989, moving from Seattle to Fort Collins with a homebrewer's obsession and a working knowledge of the Pacific Northwest beer culture that was quietly transforming the country's relationship with what a beer could taste like. They established their operation in a converted grain elevator built in 1915 — a building that had spent most of its life moving agricultural goods along the Cache la Poudre corridor and through the freight networks that connected Northern Colorado to the wider American market. That choice of building was not incidental. It rooted Odell in the physical and economic history of Fort Collins in a way that a purpose-built industrial structure never could have.\u003c\/p\u003e\n\n\u003cp\u003eBy the early 1990s, Odell was producing a range of ales that would become Northern Colorado benchmarks. The Cutthroat Pale Ale was among the early standbys — a beer positioned for the angler, the hiker, the person who had spent a day on the Poudre River or up in Rocky Mountain National Park and wanted something that tasted like where they had been. The cutthroat trout is Colorado's state fish, native to cold, fast, clear-running mountain streams. Naming a pale ale after it was a declaration of geographic identity. It was Fort Collins in a bottle.\u003c\/p\u003e\n\n\u003cp\u003eLocal legend has it that the Cutthroat label illustration was developed in close consultation with fly-fishing regulars who drank at the brewery's tasting room in those early years — that the specific markings on the trout depicted on the label were drawn from actual fish pulled from the Cache la Poudre, the river that runs through Fort Collins and gives the canyon above town its dramatic character. Whether or not the exact fish exists in the historical record, the story persists among Northern Colorado beer collectors as a kind of founding mythology: that the label fish was a real fish, sketched from life, not from a reference book. It is the sort of detail that, true or not, tells you something true about the brewery's early culture.\u003c\/p\u003e\n\n\u003cp\u003eOdell's growth through the 1990s was steady and respected. Unlike some of the larger regional craft operations that scaled aggressively during the first American craft beer boom, Odell grew at a pace that allowed its quality and its local identity to remain intact. By the year 2000 — the vintage year of this label — the brewery was well established as one of Colorado's signature craft producers, operating out of the old grain elevator with an expanding distribution footprint and a reputation that extended well beyond Fort Collins city limits.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🎣 Fort Collins, Colorado — A Beer Town That Earned the Title\u003c\/h2\u003e\n\n\u003cp\u003eFort Collins is not a beer town by accident. The city sits at approximately 5,000 feet elevation at the eastern edge of the Rocky Mountain foothills, with the Cache la Poudre River running through it and Colorado State University providing a consistent population of curious, well-traveled drinkers. The combination of clean mountain water, a university culture, and a civic character that has always leaned toward the outdoors and the independent made it one of the most naturally hospitable environments for craft brewing in the American West.\u003c\/p\u003e\n\n\u003cp\u003eBy the early 2000s — right at the moment this label was being printed — Fort Collins was already earning the informal designation it would eventually wear proudly: \"The Napa Valley of Craft Beer.\" Odell was one of the anchors of that identity, along with New Belgium Brewing (founded just two years after Odell, in 1991) and the Fort Collins Brewery. These were not large national operations. They were neighborhood institutions with strong local followings, and their labels and packaging were part of the visual language of the city.\u003c\/p\u003e\n\n\u003cp\u003eLore passed down among Colorado beer collectibles hunters holds that in certain Fort Collins bars during the early 2000s, the announcement that Cutthroat was being retired was treated with genuine communal mourning — not the performative nostalgia of internet comment sections, but the real, quiet disappointment of regulars who had ordered the same beer for a decade and were now being told it was going away. The 5 Barrel Pale Ale that replaced it was well-received on its own terms. But it was not Cutthroat. And it did not carry this label.\u003c\/p\u003e\n\n\u003cp\u003eThat cultural weight is part of what a collector is acquiring here. The label is not just a pretty piece of printed paper — though it is certainly that. It is a document of a specific moment in Fort Collins, in Colorado craft brewing, and in the broader story of how American regional beer culture reasserted itself in the late twentieth century after decades of consolidation and homogenization. This label was a small flag planted on that cultural landscape. And then it was gone.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🖨️ The Label as Artifact — Print, Paper, and Preservation\u003c\/h2\u003e\n\n\u003cp\u003ePaper ephemera from American craft breweries of the 1980s and 1990s is genuinely underrepresented in formal collecting categories, which makes it both more interesting and more fragile as a market. Unlike mass-market brewery advertising — the tin signs, the neon, the promotional barware — paper labels were consumable, functional objects designed to be used and discarded. It is NOS — stored flat, never applied, never soaked. The emerald green of the ground color, the deep black of the framing and banner, the clarity of the trout illustration: all of it reads exactly as printed. For a piece of paper from the year 2000, that is not a small thing. Paper is vulnerable. Color fades. Edges curl. Storage conditions matter enormously over a quarter century. The fact that this example has survived in this condition is the collecting story attached to every NOS find: someone, somewhere, held onto it carefully. And now it is available to someone who will appreciate why that matters.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🖼️ Display Ideas for Your Cutthroat Label\u003c\/h2\u003e\n\n \u003cli\u003e🖼️ \u003cstrong\u003eShadow Box with Fly-Fishing Gear:\u003c\/strong\u003e Mount the label alongside a vintage dry fly, a section of leader material, or a hand-tied pattern to create a layered Colorado angling vignette — the kind of display that works in a study, a mudroom, or a mountain cabin.\u003c\/li\u003e\n \u003cli\u003e🍺 \u003cstrong\u003eCraft Beer Brewiana Gallery Wall:\u003c\/strong\u003e Pair with other vintage Colorado craft brewery labels, coasters, and tap handles from the 1990s–2000s era for a focused regional collection display that documents a genuine moment in American brewing history.\u003c\/li\u003e\n \u003cli\u003e🐟 \u003cstrong\u003eFramed with a Colorado State Fish Print:\u003c\/strong\u003e The cutthroat trout is Colorado's state fish — display this label alongside a vintage natural history illustration of \u003cem\u003eOncorhynchus clarkii\u003c\/em\u003e for a wall piece that works in both a collector's room and a naturalist's study.\u003c\/li\u003e\n \u003cli\u003e🏔️ \u003cstrong\u003eFort Collins \/ Northern Colorado Local Pride Corner:\u003c\/strong\u003e Group with other Fort Collins ephemera — vintage Colorado State University materials, Cache la Poudre canyon photography, early New Belgium or Fort Collins Brewery items — for a sense-of-place installation that any Northern Colorado native will immediately recognize.\u003c\/li\u003e\n \u003cli\u003e🎁 \u003cstrong\u003eArchival Framing Under UV-Protective Glass:\u003c\/strong\u003e Given the NOS condition and color saturation, this label deserves archival-quality framing with UV-protective glazing to preserve exactly what has been preserved for the last twenty-five years. A simple float mount against a neutral or natural linen ground lets the label speak for itself.\u003c\/li\u003e\n \u003cli\u003e📚 \u003cstrong\u003eEphemera Portfolio or Flat File Collection:\u003c\/strong\u003e For serious paper collectibles collectors, this label stores beautifully in an archival sleeve within a flat file or portfolio alongside other NOS brewery and beverage labels — a category that has been quietly gaining serious collector attention.\u003c\/li\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🎁 Who Collects These — and Why They Search for Them\u003c\/h2\u003e\n\n\u003cp\u003eThe audience for a piece like this is broader than it might first appear, and it is worth naming the different collecting communities that converge on an item like this Cutthroat label — because understanding who else is looking for it helps explain why it is worth having when you find it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCraft Beer Brewiana Collectors\u003c\/strong\u003e are the most obvious constituency. This is a defined and growing collecting category, with serious participants who track the early packaging history of significant American craft breweries the way other collectors track early comic book printings or vintage concert posters. Odell Brewing items from the 1990s and early 2000s — particularly NOS label stock and early promotional materials — represent a brewery that is now nationally recognized and historically important to the American craft beer story.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eColorado Local History Enthusiasts\u003c\/strong\u003e represent a second significant group. Fort Collins has a robust local history community, and the craft brewing revolution of the late twentieth century is increasingly understood as a genuine chapter in that history — not just a lifestyle trend but an economic and cultural transformation with real civic meaning. A label like this is a primary document of that era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFly Fishing and Trout Angling Collectors\u003c\/strong\u003e bring a completely separate but equally committed collecting sensibility to a piece like this. The cutthroat trout is a beloved and culturally loaded species in the American West — the subject of conservation efforts, the symbol of clean, cold, high-altitude water, the fish that fly fishers in Colorado and Wyoming and Idaho pursue with a kind of reverential devotion. A label built around a beautifully illustrated cutthroat trout occupies genuine collecting territory within the broader world of angling ephemera and sporting art.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVintage Label and Paper Ephemera Specialists\u003c\/strong\u003e collect across categories, and NOS brewery labels from the early American craft era are recognized within that world as an undervalued category. The print quality, the illustration style, and the survival condition of a piece like this make it a compelling addition to any serious paper ephemera collection.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOdell Brewing Loyalists and Former Colorado Residents\u003c\/strong\u003e — perhaps the most emotionally invested of all — are the people who drank Cutthroat Pale Ale when it was still on tap, who remember the label from the shelf of their local liquor store in Fort Collins or Boulder or Denver, who were living in Colorado when the beer was retired and felt the specific small loss of a thing that had been part of their weekly life. For these collectors, this label is not just a collectible. It is a memory made tangible.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e❓ Frequently Asked Questions — Vintage Odell Brewing Cutthroat Pale Ale Label\u003c\/h2\u003e\n\n\u003ch3\u003eWhat exactly does \"New Old Stock\" (NOS) mean for a paper label like this?\u003c\/h3\u003e\n\u003cp\u003eNew Old Stock refers to an item that was produced for commercial use but was stored rather than deployed in its intended function — in this case, stored rather than applied to a bottle. For paper labels, NOS condition is the gold standard of preservation. It means the label was never soaked in the adhesive application process, never subjected to the condensation and temperature changes of a filled bottle in a refrigerator or on a store shelf, and never scraped or peeled. The result is a label in essentially press-fresh condition, with full color saturation, clean edges, and no moisture or adhesive damage.\u003c\/p\u003e\n\n\u003ch3\u003eWhen exactly was Cutthroat Pale Ale discontinued, and why does the 2000 date matter?\u003c\/h3\u003e\n\u003cp\u003eOdell Brewing retired the Cutthroat Pale Ale approximately 2004–2005, replacing it with the 5 Barrel Pale Ale. The year 2000 is significant because it places this label squarely in the beer's active production era — this is not a prototype or a test print, but a commercial label from a year when Cutthroat was being actively bottled and sold. It also places the label at a moment when Odell's visual identity was established and confident — the early experimental period was behind them, and the label design you see here represents the mature, settled look of the brand before its retirement. A 2000 date also gives this label a full quarter century of age at time of sale, which moves it firmly into vintage territory by any reasonable definition.\u003c\/p\u003e\n\n\u003ch3\u003eHow was this label printed, and is the illustration original artwork or licensed stock imagery?\u003c\/h3\u003e\n\u003cp\u003eThe printing method for commercial bottle labels of this era was typically offset lithography, which produces the sharp color registration and the rich, layered ink depth you see on this label — the deep black of the framing and banner, the saturated emerald green of the ground, the blue of the water illustration. As for the illustration: the cutthroat trout artwork on Odell's Cutthroat label has long been admired within Colorado craft beer circles for its specificity and quality. Local legend holds that the illustration was developed with direct reference to actual cutthroat trout from the Cache la Poudre River near Fort Collins — that the spots, the orange gill slash marks, and the body proportions reflect a real fish rather than a generic sporting art reference. Whether or not that specific provenance is documented, the illustration quality is evident on the label itself: this is the work of someone with genuine knowledge of the species and genuine skill with the brush or pen.\u003c\/p\u003e\n\n\u003ch3\u003eIs this label appropriate for archival framing, and what is the recommended approach to preserving it?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — and given its NOS condition, archival framing is the right investment for a piece like this. The key elements of proper archival treatment for paper ephemera are UV-protective glazing (either glass or acrylic), acid-free matting and backing materials, and a float mount or hinge mount that does not require adhesive contact with the front face of the label. UV protection is particularly important for labels like this one, where vibrant color saturation is a primary part of the visual appeal — direct or indirect sunlight will fade even well-printed paper over time without proper protection. A professional framer with experience in paper ephemera will be familiar with all of these requirements. The label's 5½ x 4-inch size makes it highly versatile for framing — it can be displayed as a solo piece or grouped with other labels and ephemera in a larger arrangement.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes Fort Collins craft brewery collectibles particularly desirable right now?\u003c\/h3\u003e\n\u003cp\u003eFort Collins has a legitimate claim to being one of the most historically significant cities in the story of the American craft brewing revival — a story that is now old enough to be studied, collected, and properly appreciated as cultural history. The early materials from Odell Brewing, New Belgium, and the Fort Collins Brewery are increasingly sought after precisely because they document a moment of genuine creative and economic transformation in American food and drink culture. Early craft brewery ephemera from this region — labels, tap handles, coasters, promotional materials — is still available at prices that do not yet reflect its historical significance, which is exactly the condition that experienced collectors recognize as the right moment to acquire.\u003c\/p\u003e\n\n\u003ch3\u003eWhy is the cutthroat trout such a meaningful symbol for Colorado and for this label?\u003c\/h3\u003e\n\u003cp\u003eThe cutthroat trout — \u003cem\u003eOncorhynchus clarkii\u003c\/em\u003e — is Colorado's state fish, and its presence on this label is not decorative but declarative. The species is native to the cold, fast, clear mountain streams of the Rocky Mountain West, and its survival is directly tied to the health of those watersheds. In Colorado, the cutthroat trout is an emblem of pristine, high-altitude wilderness — the kind of water you find above 8,000 feet, in the drainages that feed rivers like the Cache la Poudre just above Fort Collins. For Odell to name a beer after the cutthroat trout was to stake a geographic and environmental claim: this is a Colorado beer, made by people who know what the mountains look like and what lives in them. The illustration on this label honors that claim with genuine skill — the fish depicted is recognizably, accurately a cutthroat, not a generic trout, which matters to anyone who has spent time on Colorado's rivers.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this label fit into the broader category of American craft brewery collectibles?\u003c\/h3\u003e\n\u003cp\u003eAmerican craft brewery collectibles is a collecting category that has been developing quietly for several decades and is now gaining more formal recognition among serious ephemera and breweriana collectors. Within that category, the early materials from regional craft operations of the 1980s and 1990s — the first generation of American craft breweries — occupy a position analogous to early rock concert posters or first-season sports cards: they are the foundational documents of a cultural movement that subsequently became mainstream. Odell Brewing, as one of the founding craft operations of Northern Colorado and one of the anchors of Fort Collins's identity as a craft beer city, is a brewery whose early materials carry real historical weight. A NOS Cutthroat label from 2000 is not just a pretty piece of printing. It is primary source material from a significant chapter in American food culture — and it is the kind of thing that, once gone, does not come back.\u003c\/p\u003e\n\u003cul\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-odell-brewing-label-bundle-combo-ft-collins-2000-treasures-antique\"\u003eRetro 2000 Odell Brewing Co Beer Label Set 90 Shilling Easy Street Wheat Cutthroat Porter Pale Ale Fort Collins Colorado 🍺\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-cutthroat-porter-label-odell-brewing-co-ft-collins-2000-treasures\"\u003eRetro Odell Cutthroat Porter Beer Label 🎣 Fort Collins Colorado Brewery Collectible OBC 2000\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-2000-easy-street-wheat-beer-label-odell-brewing-co-ft-collins\"\u003eRetro 2000 Odell Easy Street Wheat Beer Label 🍺 Odell Brewing Co. Fort Collins Colorado Collectible\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":40769718321317,"sku":"VAG-7034819772581","price":5.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.4123904831_bwm0.jpg?v=1785353695","url":"https:\/\/vintageantiquesgifts.com\/products\/2000-cutthroat-pale-ale-label-odell-brewing-co-ft-collins-treasures","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}