{"product_id":"antique-1930s-foodland-evaporated-milk-label-cleveland-cow-farm-decor","title":"Antique 1930s Foodland Evaporated Milk Label 🐄 Cleveland Ohio Farmhouse Art","description":"\u003ch2\u003eWhat Was on the Grocery Shelf? 🐄 Antique Foodland Evaporated Milk Label, Cleveland Ohio\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9 3\/4\" x 3 1\/2\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/VsV-yGmGCzM\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\n\n\n\n\n\n\n\n\u003cp\u003e🐄 A black-and-white Holstein standing in a green pasture under a soft blue sky, and FOODLAND in big black letters on a gold band. It's a can label for Foodland Evaporated Milk from Foodland Inc., distributors, of Cleveland, Ohio, and it never made it onto a can.\u003c\/p\u003e\n\n\u003ch2\u003e🔍 What's On It\u003c\/h2\u003e\n\u003cp\u003eThe front panel has \u003cstrong\u003eREAD BACK PANEL\u003c\/strong\u003e over the cow, then \u003cstrong\u003eFOODLAND\u003c\/strong\u003e, \u003cstrong\u003eEVAPORATED MILK\u003c\/strong\u003e in red, and \u003cstrong\u003eNET WEIGHT 14½ OZ. AVOIR. LIQUID MEAS. 13 OZS.\u003c\/strong\u003e The back panel sits in a gold stepped frame: \u003cstrong\u003eFOODLAND, TRADE MARK REG.\u003c\/strong\u003e, \u003cstrong\u003eSize of can Tall Milk\u003c\/strong\u003e, and a whole little lesson in the fine print. It explains that Foodland Brand Evaporated Milk is whole cow's milk with half the water taken out, sterile in the unopened can, and that one part water to one part milk gives you milk up to the legal standard. Then the directions: \u003cstrong\u003eCOOKING\u003c\/strong\u003e, \u003cstrong\u003eFOR DRINKING\u003c\/strong\u003e, and \u003cstrong\u003eBABY FEEDING\u003c\/strong\u003e, \"especially suitable for babies and children. Consult your Doctor for proper Formula.\" It ends with \"Keep in cool dry place until opened. Then treat the same as you would bottled milk,\" over \u003cstrong\u003eFOODLAND INC., DISTRIBUTORS, CLEVELAND, OHIO\u003c\/strong\u003e. Up the right edge is the number \u003cstrong\u003eC-1373\u003c\/strong\u003e. The back of the paper is blank.\u003c\/p\u003e\n\n\u003ch2\u003e🥛 Milk in a Can\u003c\/h2\u003e\n\u003cp\u003eThat baby feeding line is a real piece of history. For a long stretch of the last century, evaporated milk went into a lot of homemade baby formula, and clinical studies back then found babies thrived on it. It was also milk you could keep on the shelf without refrigeration, which is why so many pantries had a few tall cans.\u003c\/p\u003e\n\u003cp\u003eThe unsweetened kind goes back to John B. Meyenberg, who had worked at a milk condensery in Cham, Switzerland, and worked out how to keep milk without adding sugar by heating it in a sealed can. He got his U.S. patents on November 25, 1884, and the next February he and some farmers and businessmen in Highland, Illinois, started the Helvetia Milk Condensing Company. Their \"Our Pet\" brand became the best seller, and in 1923 the company renamed itself the PET Milk Company. Grocers and distributors put their own brands on the tall can too, and Foodland was one of them, out of Cleveland.\u003c\/p\u003e\n\u003cp\u003eThat little \u003cstrong\u003eTRADE MARK REG.\u003c\/strong\u003e on the back panel tells you when this one was printed. The FOODLAND name was registered with the U.S. Patent Office on August 6, 1935, for evaporated milk along with coffee, catsup and canned fruits and vegetables, and the record gives its first use as January 1934. A label already wearing the REG. came off the press after that, which makes this a 1930s label.\u003c\/p\u003e\n\u003ch2\u003e📏 Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAntique Foodland Evaporated Milk can label, Holstein cow in a pasture\u003c\/li\u003e\n\u003cli\u003eFoodland Inc., Distributors, Cleveland, Ohio; Tall Milk size, 14½ oz.\u003c\/li\u003e\n\u003cli\u003eFull back panel with cooking, drinking and baby feeding directions; C-1373\u003c\/li\u003e\n\u003cli\u003eAbout 9 3\/4\" x 3 1\/2\", unused, New Old Stock\u003c\/li\u003e\n\u003cli\u003eYou'll get one label like the ones shown\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e🖼️ Frame it over a coffee bar, in a pantry or a farmhouse kitchen, or next to an old milk bottle and a cream can. It's a natural for anybody from Cleveland.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/1920s-eatmor-cranberries-quail-label-new-jersey-treasures-antique\"\u003eAntique 1920s Eatmor Cranberries Quail Label Pair 🐦 from New Jersey\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/roaring-20s-jersey-belle-cranberry-label-brings-history-life-treasures\"\u003eAntique 1920s Jersey Belle Eatmor Cranberries Barrel Label Pair ✨ Set of Two, NY, NJ, CHI\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/maryland-chief-stringless-beans-label-langrall-baltimore\"\u003eVintage 1940s Maryland Chief Stringless Beans Label 🥫 NOS Baltimore MD\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1920s-1930s-thanksgiving-table-label-set-eatmor-cranberry-bricks-mince-meat-velvet-rose-pumpkin\"\u003eAntique 1920s-1930s Thanksgiving Table Label Set 🦃 Eatmor Cranberry, Brick's Mince Meat, Velvet Rose Pumpkin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1910s-1920s-dr-j-b-lynas-and-son-logansport-indiana-set-two-jbl-toilet-articles-boxes-tea-label-miladys-toilet-brochure\"\u003eAntique 1910s-1920s Dr. J.B. Lynas \u0026amp; Son Logansport Indiana Set 🧴 Two JBL Toilet Articles Boxes, Tea Label, Milady's Toilet Brochure\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":46558051467496,"sku":"VAG-8909100286184","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.6146561786_9hi3.jpg?v=1785441424","url":"https:\/\/vintageantiquesgifts.com\/products\/antique-1930s-foodland-evaporated-milk-label-cleveland-cow-farm-decor","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}