{"product_id":"antique-1930s-hires-r-j-root-beer-label-rip-2023-american-icon","title":"Antique 1930s Hires R - J Root Beer Label 🥤 RIP 2023 American Icon!","description":"\u003ch2\u003eWhatever Happened to Hires R-J Root Beer? 🥤 Antique 1930s Label, Unused\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 11\" x 3 1\/2\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/406264Z8zFA\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\u003cp\u003e\u003cstrong\u003eUnused, never put on a bottle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e🥤 Hires R-J Root Beer Bottle Label, With Real Root Juices\u003c\/h2\u003e\n\u003cp\u003eThis 1930s Hires R-J Root Beer label is a real beauty. It's printed on a shiny metallic gold-copper ground, with a big black circle behind the chunky white Hires lettering, a red R-J badge, ROOT BEER in white and a red banner reading WITH REAL ROOT JUICES, and the whole list of roots and herbs printed along the bottom. The gold catches the light in a way my pictures just can't show.\u003c\/p\u003e\n\n\u003ch3\u003e🏷️ What's Printed on It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNET. CONT. 12 FLU. OZ.\u003c\/li\u003e\n\u003cli\u003eREG. U.S. PAT. OFF.\u003c\/li\u003e\n\u003cli\u003eHires R-J ROOT BEER, WITH REAL ROOT JUICES\u003c\/li\u003e\n\u003cli\u003eCARBONATED WATER, SUGAR, CARAMEL, PLANT EXTRACTIVES OF BIRCH, SASSAFRAS, LICORICE, VANILLA, SPIKENARD, SARSAPARILLA, HOPS, WINTERGREEN, PIPSISSEWA, GINGER \u0026amp; FLAVOR\u003c\/li\u003e\n\u003cli\u003eNAME AND ADDRESS OF BOTTLER ON CROWN\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThat last line means the bottler's name went on the bottle cap, so the same label could go to any Hires bottler in the country. The back is plain paper.\u003c\/p\u003e\n\n\u003ch3\u003e🌿 The R-J Years\u003c\/h3\u003e\n\u003cp\u003eHires started using the R-J mark, for Root Juices, in 1932, and by the 1940s a stylized checkmark had replaced it, so a label with R-J and WITH REAL ROOT JUICES comes from roughly 1932 to about 1940.\u003c\/p\u003e\n\n\u003ch3\u003e🥤 Charles Hires and His Root Beer\u003c\/h3\u003e\n\u003cp\u003eHires Root Beer was the creation of Charles Elmer Hires, a Philadelphia pharmacist. The story goes that he first tasted root beer on his honeymoon in 1875, and by 1876 he had his own recipe and was selling 25-cent packets of powder that each made a gallon. At Philadelphia's Centennial Exposition that year he won new customers by giving away free glasses of it, and he marketed it as a concentrate of 16 wild roots and berries. He promoted it as The Temperance Drink and the Greatest Health-Giving Beverage in the World. In 1884 he began making a liquid extract and a syrup for soda fountains, was soon shipping root beer in kegs, and built a special fountain dispenser called the Hires Automatic Munimaker, and in 1890 the Charles E. Hires Company incorporated and began selling Hires in small bottles.\u003c\/p\u003e\n\u003cp\u003eHires ran for well over a century as one of the oldest soft drinks in America, but as of 2023 Keurig Dr Pepper's web page no longer lists Hires among its brands. Rest in peace, old friend.\u003c\/p\u003e\n\n\u003ch3\u003e🏡 Display\u003c\/h3\u003e\n\u003cp\u003eIt's a great piece for a soda fountain wall, a root beer lover or anybody who grew up on Hires, and that metallic gold really glows in a frame.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1930s-1940s-budd-creamy-root-beer-label-newport-nh-highly\"\u003eAntique 1930s-40s Budd Creamy Root Beer Label 🍺 Collectible\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/1960s-hires-draft-root-beer-bottle-cap-collectible-vintage-treasures\"\u003eVintage 1960s Hires Draft Root Beer Cork Bottle Cap • Baker Bottling MO 🟠 American Icon RIP 2022\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/1960s-hires-draft-root-beer-cork-bottle-cap-rip-2022-treasures-antique\"\u003eAntique Hires Root Beer Cork Bottle Cap 🥤 American Original, Brand Discontinued 2022 (1930s)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":46588129542376,"sku":"VAG-8918771630312","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.6217719397_ogbw.jpg?v=1785441479","url":"https:\/\/vintageantiquesgifts.com\/products\/antique-1930s-hires-r-j-root-beer-label-rip-2023-american-icon","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}