{"product_id":"antique-1930s-roberts-jersey-butter-box-utica-ny-treasures","title":"Antique Roberts Jersey Dairy Creamery Butter Box 🐄 NOS 1930s–40s Utica, NY Pastoral Print","description":"\u003ch2\u003eWho Made Roberts Jersey Dairy Butter? A Utica Butter Box That Never Held an Ounce of Butter 🐄\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 5\" x 2 1\/2\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/MUSLYu98c3w\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\n\n\n\u003cp\u003eRoberts Jersey Dairy put the breed of its cows in its own name. That one word was a promise to every kitchen in Utica: this butter came from Jerseys, the cattle bred on a Channel Island for the richest cream in the barn. This one-pound carton carried that promise onto the shelf, and it never got filled. It is New Old Stock, printed in full color with two fawn cows at a stream and a red-roofed farm behind them, from the same county where the American dairy factory was born.\u003c\/p\u003e\n\n\u003ch2\u003eWhat This Box Is\u003c\/h2\u003e\n\n\u003cp\u003eA one-pound creamery butter carton printed for Roberts Jersey Dairy of Utica, New York, from the 1930s–40s. It is about 5\" x 2 1\/2\" folded into a box, and roughly 11 3\/4\" x 5 1\/4\" laid flat, printed in full color on coated cardboard. The photographs show it both ways: folded into its box shape, and opened out flat so the whole printed sheet can be seen, with its plain white glue flaps and tuck ends.\u003c\/p\u003e\n\n\u003cp\u003eThe top and the front carry the same label, framed in a red-orange double border. In navy type it reads:\u003c\/p\u003e\n\n\u003cli\u003eONE POUND NET\u003c\/li\u003e\n\u003cli\u003eROBERTS JERSEY DAIRY\u003c\/li\u003e\n\u003cli\u003e716 Pleasant St.   Phone 2-6994   Utica, N.Y.\u003c\/li\u003e\n\u003cli\u003eCREAMERY BUTTER, in big red letters outlined in yellow across the scene\u003c\/li\u003e\n\n\u003cp\u003eThe picture under the lettering is a farm in late summer colors. Two fawn-brown cows stand in the foreground at a stream, one with its head down drinking. A third cow grazes in the green field behind them, a rail fence runs toward a red-roofed barn and farmhouse, and a far-off skyline of rooftops and spires sits on the horizon. Autumn trees close in on both sides like curtains.\u003c\/p\u003e\n\n\u003cp\u003eThe end panel has its own smaller picture: a single cow walking across a field toward a red-roofed farmhouse, a rocky wooded bank on the left, and CREAMERY BUTTER stacked in two lines under the dairy's name and street. The end panel leaves off the telephone number.\u003c\/p\u003e\n\n\u003cp\u003eNo printer's name appears on it. It is New Old Stock: never filled, never sealed around a pound of butter, never set in an icebox.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🧈 What \"Creamery Butter\" Meant\u003c\/h2\u003e\n\n\u003cp\u003eThe two biggest words on the box were a claim, not decoration. For generations, the butter a grocer sold came in two kinds. \"Dairy\" butter was churned on the farm, usually by the farm wife, and packed down in tubs in the cellar until there was enough to trade at the country store. \"Creamery\" butter was made in a factory from the cream of many farms, under one roof and one set of standards.\u003c\/p\u003e\n\n\u003cp\u003eThat factory butter began in New York State. Alanson Slaughter opened a butter factory at Wallkill, in Orange County, in 1861. The Elgin Butter Company in Illinois became the first plant built to make butter alone, in 1871. Two inventions finished the job. The De Laval cream separator arrived from Sweden in 1879 and let a farmer spin the cream off at home and ship it to a creamery by rail. In 1890 the Babcock test let a creamery measure exactly how much butterfat was in each farmer's cream, so it could pay for richness instead of volume. By the time Roberts printed \"Creamery Butter\" on this carton, the phrase told a shopper the butter was made to a standard, not scooped from a crock.\u003c\/p\u003e\n\n\u003ch2\u003e🐄 Why \"Jersey\" Was in the Name\u003c\/h2\u003e\n\n\u003cp\u003eJersey is the largest of the Channel Islands, off the coast of Normandy, and its farmers bred their small fawn cattle for one thing: butter. Jersey milk is famous for its high butterfat, which is exactly what a butter maker wants. The breed crossed to America in the early 1800s, often as a single family cow on a ship, and in 1868 its American breeders founded the American Jersey Cattle Club, the oldest dairy breed association in the United States. The club began official Register of Merit testing in 1903, using the Babcock test to prove each cow's fat.\u003c\/p\u003e\n\n\u003cp\u003eSo \"Roberts Jersey Dairy\" was a quality claim in three words. Plenty of dairies sold milk. A Jersey dairy sold cream, and it put the proof in its name. The cows drinking at the stream on this box are the same color as the breed: that warm fawn brown.\u003c\/p\u003e\n\n\u003ch2\u003e🧀 Oneida County: Where the Dairy Factory Was Born\u003c\/h2\u003e\n\n\u003cp\u003eUtica sits in Oneida County, and Oneida County changed American farming. In 1851, on a farm just north of Rome, Jesse Williams combined the milk from his own farm with his son's and made it into cheese in one place. Soon dozens of neighboring farmers were hauling their milk to him, and the factory turned out 100,000 pounds of cheese in its first year. It is recognized as the first cheese factory in the United States. The idea of pooling milk from many farms into one plant spread across the country and led straight to the creameries.\u003c\/p\u003e\n\n\u003cp\u003eNext door in Herkimer County, Little Falls opened the first cheese market in the United States in 1861, where farmers, factory men and brokers met to taste and bargain. From 1864 to 1870 it was the largest interior cheese market in the world, and the \u003cem\u003eUtica Morning Herald\u003c\/em\u003e ran an agricultural page edited by Xerxes A. Willard reporting on the cheese business of Herkimer and Oneida counties. A Utica dairy printing \"Creamery Butter\" on its cartons was working in the heart of that tradition.\u003c\/p\u003e\n\n\u003ch2\u003e🏙️ Utica, New York\u003c\/h2\u003e\n\n\u003cp\u003eUtica grew up on the Mohawk River, and the Erie Canal, finished in 1825, made it a trading city and a printing and publishing center. Its mills made it a textile town: in 1919, two-thirds of the Uticans with jobs worked in textiles. The 1930 census counted 101,740 people, the most the city has ever had. As early as 1928 the Chamber of Commerce was already trying to bring in new industries as the mills struggled, and in later years General Electric, Bendix Aviation and Univac all built plants there.\u003c\/p\u003e\n\n\u003cp\u003eThat was the market a city dairy served in the years this box was printed: a crowded mill city of a hundred thousand people, buying its milk and butter by the pound from dairies whose names, streets and telephone numbers were printed right on the package.\u003c\/p\u003e\n\n\u003ch2\u003e📦 The One-Pound Carton\u003c\/h2\u003e\n\n\u003cp\u003eButter first went to market in tubs, crocks and molded blocks. Around the turn of the century, waxed paper packages took over; in April 1902 the \u003cem\u003eElgin Dairy Report\u003c\/em\u003e carried an advertisement for a new paraffined paper package promising to keep butter fresh longer than anything else. In 1907 Swift and Company asked the Elgin Butter Company to cut butter into quarter-pound sticks as well as the usual one-pound blocks, and the Elgin, or Eastern-pack, stick was born: about 4.8 inches long and 1.3 inches wide, stacked two by two in a long boxy carton. This box has that same long, square-ended pound-of-butter shape, still the one found in grocery cases east of the Rockies.\u003c\/p\u003e\n\n\u003ch2\u003e📞 A Number Short Enough to Remember\u003c\/h2\u003e\n\n\u003cp\u003e\"Phone 2-6994\" is a single digit and four numbers, the kind of short local number a customer could keep in her head, long before every American number grew to seven digits. It sits on the box right beside the street address, so a shopper knew exactly where the dairy was and how to reach it.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🖼️ Display Ideas\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🧈 Fold it into its box and stand it on a kitchen shelf beside a butter crock or an old milk bottle\u003c\/li\u003e\n\u003cli\u003e🖼️ Frame it opened flat to show the whole printed sheet, both big panels and the end panel\u003c\/li\u003e\n\u003cli\u003e🐄 Group it with other Jersey dairy pieces for a breed-themed shelf\u003c\/li\u003e\n\u003cli\u003e🗺️ Add it to a Utica, Oneida County or Mohawk Valley history collection\u003c\/li\u003e\n\u003cli\u003e📦 Pair it with other printed food cartons of the 1930s and 1940s for a grocery-shelf display\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e🎁 Who Collects These\u003c\/h2\u003e\n\n\u003cp\u003eDairy collectors who chase milk bottles, caps and creamery packaging from hometown dairies. Utica and central New York local historians. Jersey cattle breeders and farm families who know what the word on the box meant. Collectors of printed food packaging and advertising art from before the supermarket. And farmhouse kitchen decorators who want a real period carton rather than a reproduction.\u003c\/p\u003e\n\n\u003ch2\u003e❓ Questions People Ask\u003c\/h2\u003e\n\n\u003ch3\u003eWhat size is the box?\u003c\/h3\u003e\n\u003cp\u003eAbout 5\" x 2 1\/2\" folded, and roughly 11 3\/4\" x 5 1\/4\" laid flat.\u003c\/p\u003e\n\n\u003ch3\u003eWas it ever used?\u003c\/h3\u003e\n\u003cp\u003eNo. No butter ever went into it.\u003c\/p\u003e\n\n\u003ch3\u003eHow old is it?\u003c\/h3\u003e\n\u003cp\u003eIt dates to the 1930s–40s.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does \"Creamery Butter\" mean?\u003c\/h3\u003e\n\u003cp\u003eFactory-made butter, as opposed to \"dairy\" butter churned by hand at home on a single farm.\u003c\/p\u003e\n\n\u003ch3\u003eWhy is it called a Jersey dairy?\u003c\/h3\u003e\n\u003cp\u003eJersey cattle are the high-butterfat breed from the island of Jersey. Naming the dairy after them told customers the butter came from cream-rich milk.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is printed on it?\u003c\/h3\u003e\n\u003cp\u003eThe dairy's name, its Utica street address and telephone number, the one-pound weight, and the words Creamery Butter over a farm scene with cows at a stream.\u003c\/p\u003e\n\n\u003ch3\u003eWho printed it?\u003c\/h3\u003e\n\u003cp\u003eThe carton carries no printer's mark.\u003c\/p\u003e\n\u003cul\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-jolly-time-popcorn-bag-worlds-oldest-company-1950s-treasures\"\u003eVintage 1950s Jolly Time Popcorn Bag 🍿 NOS American Pop Corn Co Sioux City Iowa Red \u0026amp; White\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1950s-dr-a-c-daniels-dog-vermi-kap-medicine-box-usa\"\u003eVintage 1951 Dr. A.C. 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