{"product_id":"antique-1935-mity-fine-broom-label-nrog-chicago","title":"Antique 1935 Mity Fine Broom Label 🧹 Art Deco Swan NROG Chicago Grocers Advertising - NOS Litho Paper Ephemera","description":"\u003ch2\u003eMity Fine Broom Label 🦢 1935, National Retailer-Owned Grocers of Chicago\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 6 1\/4\" x 3 1\/2\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/2KgVYDSWfO0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003cp\u003eA white swan gliding across the top, MITY FINE in big black letters, BROOM in white on a navy band, and yellow sunburst rays, each edged in a thin red line, fanning out behind it all. At the bottom, in a little white panel: N.R.O.G. - NATIONAL RETAILER-OWNED GROCERS, INC. - DISTRIBUTORS - General Offices - CHICAGO, ILL. - and the tiny line COPYRIGHT 1935. Never used, back plain. I have a stack, so you'll get one like the one shown.\u003c\/p\u003e\n\n\u003ch3\u003e🛒 Grocers Who Owned Their Own Wholesaler\u003c\/h3\u003e\n\u003cp\u003eThat company name tells the story. In the '20s and '30s the big chain stores were squeezing the corner grocer, and Chicago's independents fought back by banding together - cooperatives and voluntary chains they owned themselves, buying in bulk like a chain and putting their own house brands on the shelf. The best known of them all, IGA - the Independent Grocers Alliance - got its start in 1926. National Retailer-Owned Grocers was one of those outfits, owned by the very stores it supplied, and Mity Fine was one of its brands. A shopper buying a broom at the neighborhood grocery in 1935 got this swan on the handle.\u003c\/p\u003e\n\u003cp\u003eThey had a whole line of these broom labels - Viking is another one I carry, with the same N.R.O.G. Chicago panel and the same 1935 copyright.\u003c\/p\u003e\n\n\u003ch3\u003e🧹 Why So Fancy for a Broom?\u003c\/h3\u003e\n\u003cp\u003eBecause a broom leaning in a barrel by the door had to sell itself. Sunburst rays, a swan, a name like Mity Fine - in the middle of the Depression, that was a lot of style for a nickel's worth of label. It looks wonderful framed in a laundry room or a kitchen.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-black-beauty-broom-label-117\"\u003eVintage 1950s-60s Black Beauty Broom Label 🧹 NOS Red Blue Cleaning Advertising Lithograph Art #117\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1940s-pike-smoking-tobacco-label-john-weisert-st-louis\"\u003eVintage 1940s Pike Smoking Tobacco Label 🏷️ John Weisert Tobacco Co. St. Louis MO NOS Advertising Art\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-leader-broom-label-military-soldier-treasures\"\u003eVintage 1950s-60s Our Leader Toy Soldier Broom Label 🧹 Art Deco Marching Band Litho NOS Advertising Art #49\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":40769762295973,"sku":"VAG-7034829275301","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.4123903895_ldqb.jpg?v=1785354169","url":"https:\/\/vintageantiquesgifts.com\/products\/antique-1935-mity-fine-broom-label-nrog-chicago","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}