{"product_id":"rare-antique-1920s-40s-tasteless-castor-oil-label-c-charnley-wilmslow","title":"Antique 1920s-40s Tasteless Castor Oil Label 🧪 Rare, Have to read!","description":"\u003ch2\u003eHow Do You Not Taste Castor Oil? 🧴 \"Tasteless\" Castor Oil — and the Very Precise Instructions for Not Tasting It\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 2 3\/4\" x 1 1\/4\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/CX2TDRIwEI0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\n\n\n\n\n\n\n\n\u003cp\u003eThis is an original, unused chemist's label for \u003cstrong\u003eTasteless Castor Oil\u003c\/strong\u003e, issued by \u003cstrong\u003eC. Charnley, Pharmacist, of Wilmslow\u003c\/strong\u003e in Cheshire, England. Black type on cream stock, 2 3\/4 by 1 1\/4 inches, never applied to a bottle. Here is everything printed on it:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTASTELESS CASTOR OIL\u003c\/strong\u003e\u003cbr\u003e\n\u003cem\u003eDOSE.—Half an ounce to one ounce and a half, floating on warm milk, coffee, or on water, and covered with a small quantity of spirit.\u003c\/em\u003e\u003cbr\u003e\n\u003cstrong\u003eC. CHARNLEY, Pharmacist, WILMSLOW\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePlus a four-figure telephone number. No address, no printer's mark, no date, no company name.\u003c\/p\u003e\n\n\u003ch2\u003e🥄 Read That Dose Line Again — It Is a Physics Trick\u003c\/h2\u003e\n\n\u003cp\u003eIf the oil is tasteless, why does it need floating on something and covering with spirit? Because it is \u003cem\u003enot\u003c\/em\u003e tasteless, and everybody involved knew it. What that instruction describes is a three-layer float, built in the glass to keep the oil off your tongue entirely.\u003c\/p\u003e\n\n\u003cp\u003eCastor oil is lighter than water or milk, so it floats on top of them. Spirit is lighter than castor oil, so it floats on top of \u003cem\u003ethat\u003c\/em\u003e. Follow the instruction exactly and you get milk at the bottom, a layer of oil suspended in the middle, and a thin cap of spirit on the surface. You swallow through the spirit, the oil goes past in the middle without ever touching your tongue, and the milk follows it down. Dispensing chemists ran a more exacting version of the same trick, calculating the relative densities so the dose hung in the glass as a sphere.\u003c\/p\u003e\n\n\u003cp\u003eThat is the whole game. \"Tasteless\" was the marketing; the dose line is the workaround that made the claim survive contact with an actual patient. The trade chased a genuinely tasteless castor oil for decades — formulas from the period reach for saccharin, vanillin, cinnamon and anise oils — and never really got there.\u003c\/p\u003e\n\n\u003ch2\u003e💊 What Castor Oil Actually Was\u003c\/h2\u003e\n\n\u003cp\u003eCastor oil comes from the seed of \u003cem\u003eRicinus communis\u003c\/em\u003e, and it is one of the oldest medicines we have any record of. It appears in the \u003cstrong\u003eEbers Papyrus\u003c\/strong\u003e around 1550 BC, and castor seeds have been recovered from Egyptian tombs. The \u003cstrong\u003eBritish Pharmaceutical Codex\u003c\/strong\u003e of 1911 calls it \"a mild purgative\" and \"the most valuable laxative available in medicine,\" setting the dose at four to thirty mils and noting it is best given in milk — which is exactly what this label says.\u003c\/p\u003e\n\n\u003cp\u003eWorth noticing: this label's dose runs up to \u003cem\u003ean ounce and a half\u003c\/em\u003e, which is above the Codex maximum. \u003c\/p\u003e\n\n\u003ch2\u003e🏛️ C. Charnley, and the Word \"Pharmacist\"\u003c\/h2\u003e\n\n\u003cp\u003eThat word on the label is a credential, not a job description. The \u003cstrong\u003ePharmacy Act of 1868\u003c\/strong\u003e made it an offense to call yourself a chemist, a druggist, a pharmacist or a dispensing chemist in Britain without being on the register. Printing it was a legal statement about his standing.\u003c\/p\u003e\n\n\u003cp\u003eAnd Charnley is unusually well documented for a village chemist. The \u003cstrong\u003eWellcome Collection\u003c\/strong\u003e holds two volumes from the Charnley shop, MSS.8437–8438. One is a pharmacy recipe book running 1866 to 1940, inscribed on its first page \u003cstrong\u003e\"Charles Charnley, 16 May 1866\"\u003c\/strong\u003e — medical, household, cosmetic and culinary preparations, a few veterinary and horticultural ones, written in several hands with periodical cuttings pasted in. The other is a clothbound volume of 1869 to 1925 whose opening pages are a register of prescriptions dispensed to named individuals. A working chemist's shop, on paper, across three generations of handwriting. The C. Charnley on this label may be the man who signed that first page in 1866, or the one who came after him.\u003c\/p\u003e\n\n\u003cp\u003e\"Charnley C.\" shows up in the Cheshire trade directories on Grove Street in Wilmslow through the later nineteenth century and into the twentieth, and the shop was still trading under the Grove Pharmacy name in the late 1930s — a notice in the \u003cem\u003eStockport Advertiser\u003c\/em\u003e of \u003cstrong\u003e22 July 1938\u003c\/strong\u003e names C. Charnley at The Grove Pharmacy, Wilmslow. There is a nice cross-check buried in the directories too: one edition marks him with the symbol for a dealer in photographic materials and apparatus, which lines up neatly with the photographic recipes sitting in the shop's recipe book at the Wellcome.\u003c\/p\u003e\n\n\u003ch2\u003e🕰️ Which Came First — What This Label Tells You That the Others Do Not\u003c\/h2\u003e\n\n\u003cp\u003eThis is the detail I like best, and it comes from comparing two of his labels rather than from any archive.\u003c\/p\u003e\n\n\u003cp\u003eThis one trades as \u003cstrong\u003e\"C. CHARNLEY, Pharmacist\"\u003c\/strong\u003e — a man, personally. His Glycerin of Thymol label trades as \u003cstrong\u003e\"CHARLES CHARNLEY LTD., The Grove Pharmacy\"\u003c\/strong\u003e — an incorporated company with a registered address. Both carry the same telephone number, so they are not far apart in time. But a business does not un-incorporate: \u003cstrong\u003ethis castor oil label is the earlier of the two\u003c\/strong\u003e, printed while Charnley was still trading in his own name, before the Ltd went up over the door. The plainer printing says the same thing — one ink, simple rules, no ornament, against the sage-and-navy of the later sheet.\u003c\/p\u003e\n\n\u003cp\u003eThe Wilmslow paper lets me put years on it. The shop's number was 4X around 1909 to 1913 and 59 from 1914 into at least 1924. By September 1946 the ads read \"Charles Charnley, Pharmacist, Tel. 3059,\" almost word for word this label, and by May 1949 it was Charles Charnley Ltd. So this castor oil label comes from the 3059 years before the Ltd: somewhere between the mid-1920s and the late 1940s, and not the 1910s.\u003c\/p\u003e\n\u003cp\u003eThe Wilmslow paper fills in the rest of the story. Charles Charnley was advertising as a dispensing chemist on Grove Street by 1875, the shop's phone number was 4X around 1909 and 59 by 1914, and by 1946 it was \"Charles Charnley, Pharmacist,\" at Wilmslow 3059. Sometime between 1946 and 1949 the business became Charles Charnley Ltd, and in time it added a second shop at 20 London Road in Alderley Edge. In 1998 the paper called it Wilmslow's oldest chemist shop and talked to 87-year-old Charles Charnley, whose ancestors, it said, founded the business in 1863.\u003c\/p\u003e\n\n\n\u003ch2\u003e🖼️ Display Ideas\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e🧪 \u003cstrong\u003eApothecary grouping\u003c\/strong\u003e — pair it with his Glycerin of Thymol label and you have the same shop before and after incorporation, which is a far better story than either label alone.\u003c\/li\u003e\n\u003cli\u003e📚 \u003cstrong\u003eFramed with a note\u003c\/strong\u003e on the Wellcome holding the shop's recipe books — small labels reward a line of context beside them.\u003c\/li\u003e\n\u003cli\u003e🏠 \u003cstrong\u003eKitchen, bathroom or study\u003c\/strong\u003e — the type is handsome and the dose line is a conversation starter every single time.\u003c\/li\u003e\n\u003cli\u003e🎁 \u003cstrong\u003eFor a pharmacist or a doctor\u003c\/strong\u003e — particularly anyone who enjoys how much cleverness went into getting a spoonful of oil down a child.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e🎁 Who Collects These\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003ePharmacy and apothecary ephemera collectors\u003c\/strong\u003e are the core audience, and British chemists' labels with a named, traceable man behind them sit at the top of that field. \u003cstrong\u003eSocial historians of medicine\u003c\/strong\u003e want the dose instructions, which record how a remedy was actually taken at home rather than how it was meant to work. \u003cstrong\u003eCheshire and Wilmslow local-history collectors\u003c\/strong\u003e take it as a piece of the village. And \u003cstrong\u003etypographers\u003c\/strong\u003e like these small letterpress labels for the same reason everybody does — the confidence of the layout at a size barely bigger than a postage stamp.\u003c\/p\u003e\n\n\u003ch2\u003e❓ Frequently Asked Questions\u003c\/h2\u003e\n\n\u003ch3\u003eIs it original?\u003c\/h3\u003e\n\u003cp\u003eYes — an original chemist's label, unused and never applied to a bottle. Crisp, uncreased and unglued. The paper has toned a little with age and the text ghosts faintly through to the back, which is what thin period label stock does.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does the dosing instruction mean?\u003c\/h3\u003e\n\u003cp\u003eFloat the oil on warm milk, coffee or water, then put a small quantity of spirit on top of it. Oil floats on the milk; spirit floats on the oil. You swallow through the spirit layer and the oil passes in the middle without touching your tongue. It is a deliberate bit of kitchen physics, and it is the reason a preparation that is not remotely tasteless could be sold as such.\u003c\/p\u003e\n\n\u003ch3\u003eDoes the label say \"The Grove Pharmacy\"?\u003c\/h3\u003e\n\u003cp\u003eNo — this one names only the man and the town. The Grove Pharmacy name appears on his later labels and in the 1938 newspaper notice, and it was his shop; it simply is not printed on this particular sheet.\u003c\/p\u003e\n\n\u003ch3\u003eCan you date it exactly?\u003c\/h3\u003e\n\u003cp\u003eNot to the year, because nothing on it is dated. But the phone number and the name bracket it: Tel. 3059 came after the shop's earlier numbers 4X (around 1909-13) and 59 (1914 to at least 1924), and \"C. Charnley, Pharmacist\" came before the shop incorporated, sometime between 1946 and 1949. So: the mid-1920s to the late 1940s.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-arsenate-lead-pharmacy-label-cure-syphilis-auburn-ne-skull-crossbones\"\u003eAntique 1910s Arsenate of Lead Pharmacy Label ☠️ Glen’s Drug Store Auburn NE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/1910s-antique-formalin-pharmacy-label-aka-formaldehyde-cure-throat\"\u003eAntique 1910s Formalin Pharmacy Label 🧪 AKA Formaldehyde to cure your throat?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-cocillana-morphine-pharmacy-label-covington-ky-treasures\"\u003eVintage 1940s-1950s Cocillana Morphine Cough Syrup Label 💊 Morwessel Drugs Covington KY\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":41670630899944,"sku":"VAG-7331240509672","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.3397592574_t12g.jpg?v=1785355712","url":"https:\/\/vintageantiquesgifts.com\/products\/rare-antique-1920s-40s-tasteless-castor-oil-label-c-charnley-wilmslow","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}