{"product_id":"snag-slice-1940s-americana-charming-pear-crate-label-vintage-treasures","title":"Vintage 1940s Hustler Bartlett Pears Crate Label 🍐 Courtland, CA, Classic Newsboy Americana!","description":"\u003ch2\u003eWho Packed Hustler Bartlett Pears? 🗞️ Hustler Brand California Bartletts, Sacramento River Assn., Courtland, California\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 11\" x 7 3\/4\" ~ Little to no wear.\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/ieBNfbXoT-8\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\u003cp\u003e\"EXTRA! CALIFORNIA BARTLETTS!\" A grinning newsboy in a flat cap holds up the day's big headline, and it's all about pears. Classic newsboy Americana! This is a vintage 1940s Hustler Brand crate label for California Bartlett pears, packed and shipped by the Sacramento River Assn. of Courtland, California, printed by the Schmidt Litho. Co. of San Francisco, and never pasted on a box.\u003c\/p\u003e\n\n\u003ch3\u003e🔍 What's on it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHUSTLER\u003c\/strong\u003e in big red letters with \u003cstrong\u003eBrand\u003c\/strong\u003e in script, over the newsboy on a black ground, holding up a paper that reads \u003cstrong\u003eEXTRA\u003c\/strong\u003e, \u003cstrong\u003eCALIFORNIA\u003c\/strong\u003e, \u003cstrong\u003eBARTLETTS\u003c\/strong\u003e, with another folded copy of the same paper tucked under his arm. Along the bottom, \u003cstrong\u003ePACKED \u0026amp; SHIPPED BY SACRAMENTO RIVER ASSN., COURTLAND, CALIFORNIA\u003c\/strong\u003e and \u003cstrong\u003eNET WEIGHT 46 LBS.\u003c\/strong\u003e, all inside a blue border, with the printer in tiny type at the lower right, \u003cstrong\u003eSCHMIDT LITHO. CO. S. F.\u003c\/strong\u003e The back is plain.\u003c\/p\u003e\n\n\u003ch3\u003e📰 Extra, extra!\u003c\/h3\u003e\n\u003cp\u003eThe newsboy is a perfect salesman for a label called Hustler. Newsboys bought their papers from the publishers and sold them on the street on their own account, independent contractors really. In New York in 1899 they were paying 50 cents for a hundred papers and selling them for a penny apiece, and when the price went up they went on strike. The story goes that a good newsboy made around 30 cents a day hollering the headlines on the corner. Over the years the corner newsboy slowly gave way to newsstands, vending machines and kids being required to stay in school, but on this label he's still out there hawking the big news: the California Bartletts are in!\u003c\/p\u003e\n\n\u003ch3\u003e🍐 Courtland, the Bartlett Pear Capitol\u003c\/h3\u003e\n\u003cp\u003eCourtland sits on the Sacramento River in the Delta, about 17 miles south of Sacramento. It was named for Courtland Sims, the son of James V. Sims, a landowner who opened a steamer landing there in 1870, and the local historical society calls it the \"Bartlett Pear Capitol of the World.\" Long before roads wound through the Delta, the river was the highway: pears were packed in wooden boxes like the one this label was made for, hauled to the docks, and floated down the Sacramento River to San Francisco. The town still throws a Pear Fair every summer, a tradition since 1972. The Bartlett itself goes back to Enoch Bartlett of Massachusetts, who spread the variety under his own name starting in 1812.\u003c\/p\u003e\n\u003cp\u003eThe same Hustler label, with this exact printing, is in the Boston Public Library's collection, and the Center for Sacramento History holds a copy too.\u003c\/p\u003e\n\n\u003ch3\u003e🖨️ Schmidt Lithograph, San Francisco\u003c\/h3\u003e\n\u003cp\u003eSchmidt was one of the big West Coast label printers. It started in San Francisco in the 1870s, came back after the 1906 earthquake as the Schmidt Lithograph Company, and ran under that name until 1966.\u003c\/p\u003e\n\n\u003ch3\u003e🏡 Display\u003c\/h3\u003e\n\u003cp\u003eImagine hanging this vintage advertising on your wall as home decor in any room! That newsboy looks great framed in an office, a den or a kitchen, and it's a perfect gift for a newspaper man or woman, a journalist, a pear lover, or anybody from Courtland, Sacramento and the Delta.\u003c\/p\u003e\n\u003cp\u003eCrate labels are a reminder of a bygone era, and the lithography on them is unparalleled even to this day, in my opinion. Museums and art institutes have galleries dedicated to them, and more and more collectors are seeking them out to preserve their history. Once the limited supply for sale is gone and on display with collectors or in galleries, they will be very difficult to acquire.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-lolilla-crate-label-finley-ca-1950s-treasures-gifts-home-gifts\"\u003eVintage 1950s Lolilla Brand Lake County Mountain Bartlett Pears Crate Label 🍐 — Lolilla Orchards, Finley CA\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1970s-donner-pass-lake-crate-label-auburn-ca-beautiful-view-treasures\"\u003eVintage 1970s Donner Brand Mountain Bartlett Pears Crate Label 🏔️ — Auburn Fruit Exchange, Auburn CA — Blue Anchor, Printed ZIP 95603\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1960s-big-city-bartlett-pears-crate-label-west-sacramento-ca\"\u003eVintage 1960s Big City Brand California Bartlett Pears Crate Label 🌃 — Lambert Marketing Co., West Sacramento CA — Printed ZIP 95691\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":46943810715880,"sku":"VAG-9040941383912","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.6594132239_1gg3.jpg?v=1785442101","url":"https:\/\/vintageantiquesgifts.com\/products\/snag-slice-1940s-americana-charming-pear-crate-label-vintage-treasures","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}