{"product_id":"vintage-1950s-wyeth-amphojel-cobalt-blue-bottle-in-original-carton-with-liner-philadelphia-pharmacy-antacid","title":"Vintage 1950s Wyeth Amphojel Cobalt Blue Bottle 💊 In Original Carton With Liner, Philadelphia Pharmacy Antacid","description":"\u003ch2\u003e💊 What Did Harvard University Have to Do With This Cobalt Blue Medicine Bottle?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7\" x 3\" ~ A one of one, exactly as shown, bottle and box together.\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/R9_5-b97wRM\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\n\n\n\n\n\u003cp\u003eMore than you'd guess. The name on this bottle goes back to John Wyeth \u0026amp; Brother, a Philadelphia drugstore opened in 1860. When Stuart Wyeth died, control of the company went to Harvard, and for a short stretch one of the country's great universities owned a drug maker. The whole business went to American Home Products on June 24, 1931, all in cash, for a reported three to four million dollars, and the Wyeth name carried on all the way to Pfizer's buyout in 2009.\u003c\/p\u003e\n\u003cp\u003eWhat makes this one worth having is that the box came with it. The bottle is still sitting in its original Amphojel carton with the corrugated liner wrapped around the glass, and I've seen plenty of these blue bottles out on their own but not with the packaging still around them. There's still some of the old liquid inside, less than a quarter of the bottle. I'm not opening it and messing with history, so it stays just as it is, strictly a display piece.\u003c\/p\u003e\n\u003ch3\u003e🧪 Amphojel, Five or Six Times a Day\u003c\/h3\u003e\n\u003cp\u003eRead the carton and you get a little time machine of the American stomach. A palatable Alumina Gel flavored with Peppermint. Acts as an amphoteric colloid in the removal of hydrochloric acid from the stomach. Free from alkalies or alkaline earths. FLUID ANTACID. The directions call for one or two teaspoonfuls in about one-quarter glass of water, to be taken five or six times daily, between meals and on retiring. SHAKE WELL. Keep from freezing.\u003c\/p\u003e\n\u003cp\u003eFive or six times a day! People took their heartburn seriously.\u003c\/p\u003e\n\u003ch3\u003e🥛 Before This Bottle, It Was Milk Every Hour\u003c\/h3\u003e\n\u003cp\u003eTo see why anybody wanted this stuff, you have to know what it replaced. From 1915 on, the standard ulcer treatment was Dr. Bertram Sippy's regimen: milk every hour and alkaline powders on top of it. Baking soda released gas in the stomach, and by the 1930s doctors were reporting real trouble from all that alkali. Aluminum hydroxide gel came along in 1929 as the alternative, and Wyeth saw the opening.\u003c\/p\u003e\n\u003cp\u003eThe first Amphojel ad I can find ran in Medical Economics in November 1936, selling \"a creamy palatable colloidal suspension\" of hydrated alumina \"flavored with a trace of peppermint.\" The very name is the pitch. Aluminum hydroxide is amphoteric, meaning it reacts with both acids and strong alkalis, so Amphojel it was. And that line on this carton, \"Free from alkalies or alkaline earths,\" was the whole selling point from day one. By the early 1940s doctors were even running it continuously by drip, and a 1945 JAMA piece from the Cleveland Clinic called the gel the principal substitute for the old alkalis. A big bottle listed at $1.50 for at least twelve years, and one Wyeth plant was turning out more than 12 million bottles a year of liquids like this by the late 1950s.\u003c\/p\u003e\n\u003ch3\u003e🎩 The Man Who Left It All to Harvard\u003c\/h3\u003e\n\u003cp\u003eStuart Wyeth was John's son, Harvard class of 1884. He ran the company from 1908, split his time between Philadelphia and Paris, and when he died on December 30, 1929 he left practically his entire estate to his old school, reported at about $5,000,000, with no strings attached. It pushed Harvard's endowment close to $100 million. So for about a year and a half, the Harvard treasurer's office was holding a big piece of a Philadelphia medicine company.\u003c\/p\u003e\n\u003cp\u003eWyeth was also a shop full of tinkerers. Around 1872 its own mechanic built one of the first rotary tablet machines, which won awards at the 1876 Centennial. In 1943 American Home Products rolled seven companies together as Wyeth Incorporated, and the group went on to be a leading wartime penicillin producer.\u003c\/p\u003e\n\u003ch3\u003e🔎 How You Can Date It\u003c\/h3\u003e\n\u003cp\u003eHere's my favorite little detail. The bottle label carries a tiny registration number, 370,518, and that number is the AMPHOJEL trademark. The record says the name was first used on October 28, 1936, and the registration came through on August 29, 1939. So this label was printed after that date, and the company name narrows it further. Amphojel ads were still signed Wyeth Incorporated in January 1950, and by 1954 the listed supplier was Wyeth Laboratories, Inc., the name on this carton. That puts it in the 1950s, when Amphojel was a serious part of the pharmacy shelf. Doctors were writing about it in the medical journals by 1950, and Wyeth's own institute in Philadelphia was still studying it in 1952.\u003c\/p\u003e\n\u003ch3\u003e💙 The Glass\u003c\/h3\u003e\n\u003cp\u003eCobalt blue was the color of the medicine cabinet for generations, and Wyeth bottles are some of the most sought-after cobalt pieces with bottle people. This one holds 12 fluid ounces, wears a white metal screw lid, and says MADE IN U.S.A. at the foot of its label. It's a display piece for a shelf where the light can get through it, a pharmacy collection, a doctor's office, or anybody who works in medicine and likes where it came from.\u003c\/p\u003e\n\u003cp\u003eSold as a collectible for display only. There's just this one, box and all.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1940s-nyseptol-antiseptic-mouth-wash-bottle-nyal-company-detroit-drugstore-pharmacy-glass\"\u003eVintage 1940s Nyseptol Antiseptic Mouth Wash Bottle 🧴 Nyal Company Detroit Drugstore Pharmacy Glass\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/delicious-punch-bottle-cap-clem-bottling-malvern-ar\"\u003eVintage 1940s Delicious Punch Bottle Cap 🥤 Clem Bottling Works Malvern, Arkansas – Cork Liner NOS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-joseph-long-elk-crow-chief-print-n-c-wyeth-trolley-barn-antiques-mystic-ct\"\u003eVintage Joseph Long Elk Charcoal Portrait Print 🎨 Large Crow Chief, Cataloged N.C. Wyeth at Auction\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-to-vintage-1910s-1950s-medicine-cabinet-pharmacy-label-set-gees-linctus-opium-cocillana-morphine-formalin-blood-mixture\"\u003eAntique to Vintage 1910s-1950s Medicine Cabinet Pharmacy Label Set 🧪 Gee's Linctus Opium, Cocillana Morphine, Formalin, Blood Mixture\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/antique-1930s-coke-coca-cola-soda-bottle-protector-chicago-il-treasures\"\u003eAntique Coca-Cola No-Drip Bottle Protector 🥤 1930s Chicago Paper Sleeve, Take Home a Carton Bag\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":68147348144360,"sku":"VAG-15431560069352","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/01_0909fa4e-1a8e-4bab-8bc7-06ef2b678fb4.jpg?v=1794160844","url":"https:\/\/vintageantiquesgifts.com\/products\/vintage-1950s-wyeth-amphojel-cobalt-blue-bottle-in-original-carton-with-liner-philadelphia-pharmacy-antacid","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}