{"product_id":"vintage-1970s-masons-root-beer-bottle-cap-doraville-ga-treasures","title":"Vintage NOS Mason’s Root Beer Bottle Cap 🥤 Georgia Bottling History • Monarch Era","description":"\u003ch2\u003eWhat Does the Red Type on This Cap Tell You? 🥤 Vintage NOS Mason's Root Beer Bottle Cap, Georgia\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 1 1\/4\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/sR6e_3i-NUg\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\n\u003cp\u003e🍺 \u003cstrong\u003eOriginal NOS Mason’s Root Beer bottle cap\u003c\/strong\u003e — and the small red type around its skirt is the whole story: the ingredient line runs the full circumference, and where it ends the cap names its bottling town, \u003cstrong\u003eDoraville, Georgia\u003c\/strong\u003e. That one word moves this cap out of Chicago, where Mason’s was born, and into the last chapter of the brand.\u003c\/p\u003e\n\n\n\u003ch2\u003e🏭 A Chicago root beer that ended up in a Georgia suburb\u003c\/h2\u003e\n\u003cp\u003eMason’s Root Beer was first manufactured in \u003cstrong\u003e1947 by Mason \u0026amp; Mason, Inc. of Chicago, Illinois\u003c\/strong\u003e, and its root beer and flavor line sold widely across the Midwest and into parts of the South. It was never a national giant; it was the kind of brand a region drank because its local bottler carried it.\u003c\/p\u003e\n\u003cp\u003eThen it started changing hands. In \u003cstrong\u003e1970\u003c\/strong\u003e the Flavette division bought Dr. Wells and Mason \u0026amp; Mason outright. In \u003cstrong\u003e1975\u003c\/strong\u003e Rheingold and its Flavette division were taken over by \u003cstrong\u003ePepsiCo\u003c\/strong\u003e in a hostile bid — and the Federal Trade Commission decided Pepsi now held too many soft-drink brands and forced it to divest a stack of them. Mason’s was one of the brands that came loose.\u003c\/p\u003e\n\u003cp\u003eBy \u003cstrong\u003e1978\u003c\/strong\u003e it had landed at the \u003cstrong\u003eMonarch Beverage Company\u003c\/strong\u003e of Atlanta, founded in 1965 by advertising man Frank Armstrong on exactly that premise: buy up the lesser-known sodas with real regional loyalty and keep them alive. Monarch’s Georgia operation ran out of Doraville, the same address that shows up on Sun Crest, NuGrape and Brownie bottles of the period.\u003c\/p\u003e\n\n\u003ch2\u003e📍 Doraville, Georgia — a cow pasture that built 9.5 million cars\u003c\/h2\u003e\n\u003cp\u003eDoraville sits just northeast of Atlanta in DeKalb County, and in \u003cstrong\u003e1947\u003c\/strong\u003e — the same year Mason’s Root Beer was born a thousand miles away in Chicago — General Motors opened an assembly plant there on a former cow pasture. Doraville Assembly turned out Buicks, Oldsmobiles and Pontiacs until it closed in \u003cstrong\u003eSeptember 2008\u003c\/strong\u003e, more than \u003cstrong\u003e9.5 million cars\u003c\/strong\u003e later. For sixty years the town was a shift-change town: line workers, warehouses, and the bottling and distribution outfits that grew up alongside them. Monarch’s Doraville address belongs to that industrial belt.\u003c\/p\u003e\n\n\u003ch2\u003e🧢 What the cap itself tells you\u003c\/h2\u003e\n\u003cp\u003eThe face carries the heavy block \u003cstrong\u003eM\u003c\/strong\u003e with the brush-script \u003cstrong\u003eMason’s\u003c\/strong\u003e logotype and the registered mark, over \u003cstrong\u003eRoot Beer\u003c\/strong\u003e in fat slab letters — red on a chartreuse-yellow ground. Around the skirt, in type barely a millimetre tall: \u003cem\u003ecarbonated water, sugar, corn sweetener, caramel color, natural and artificial root beer flavor, and less than 1\/10 of 1% sodium benzoate as a preservative\u003c\/em\u003e, then the bottler line ending in Doraville, GA. Corn sweetener alongside sugar is itself a marker of the late 1970s, when bottlers were beginning to cut cane with corn.\u003c\/p\u003e\n\u003cp\u003eMonarch kept Mason’s alive but mostly shelved it in favor of the far bigger \u003cstrong\u003eDad’s Root Beer\u003c\/strong\u003e, which the company bought in \u003cstrong\u003e1986\u003c\/strong\u003e. Monarch finally sold Dad’s, Bubble Up, Dr. Wells and Sun Crest to The Dad’s Root Beer Company of Jasper, Indiana in \u003cstrong\u003e2007\u003c\/strong\u003e. The Monarch-Doraville window for Mason’s was a short one, and this cap sits inside it.\u003c\/p\u003e\n\n\u003ch2\u003e✨ Condition\u003c\/h2\u003e\n\u003cp\u003eNew old stock — never crimped onto a bottle. Printing bright and complete, no dents to the top panel, liner intact. The fluted skirt shows the scattered scuffing normal to loose cap stock.\u003c\/p\u003e\n\n\u003ch2\u003e❓ Questions People Ask\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs Mason’s Root Beer still made?\u003c\/strong\u003e Not in any meaningful way. Monarch kept the trademark but shelved the brand behind Dad’s; it has not been widely distributed in decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does a Chicago brand say Georgia?\u003c\/strong\u003e Because the cap is from after 1978, when Monarch Beverage of Atlanta had the brand and bottled it out of its Doraville plant. The birthplace and the bottling town are two different things.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is a “crown” cap?\u003c\/strong\u003e The fluted crown cork, patented in 1892, is the twenty-one-tooth cap that made bottled soda possible. This one is the printed tin-plate version of it.\u003c\/p\u003e\n\n\u003cp\u003e📦 Good for soda and root beer collectors, Monarch and Georgia bottling collectors, cap boards, shadow boxes, resin and craft work, and anybody who keeps the brands nobody else bothered to remember.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/retro-2000s-a-w-root-beer-bottle-cap-west-jefferson-nc\"\u003eRetro 2000s NOS A\u0026amp;W Root Beer Bottle Cap 🥤 West Jefferson NC Bottler, Twist-Off Crown, Dr Pepper Era\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1970s-brewers-root-beer-bottle-cap-reading-pa-americana-treasures\"\u003eVintage NOS 1970s Brewers Root Beer Bottle Cap 🍺 Reading Pennsylvania\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-1970s-double-cola-bottle-cap-seven-up-bottling-hagerstown-md-treasures\"\u003eVintage 1970s NOS Double Cola Bottle Cap 🥤 Seven Up Bottling Hagerstown MD\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":44440194875624,"sku":"VAG-8194883322088","price":5.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.5481251068_7l4n.jpg?v=1785439003","url":"https:\/\/vintageantiquesgifts.com\/products\/vintage-1970s-masons-root-beer-bottle-cap-doraville-ga-treasures","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}