{"product_id":"vintage-brownie-root-beer-neck-label-atlas-bottling-detroit","title":"Vintage Brownie Root Beer 🍺 Neck Label NOS Atlas Bottling Detroit Michigan 1950s Elf Mascot Soda Ephemera","description":"\u003ch2\u003eBrownie Root Beer Neck Label 🍺 Atlas Bottling Co., Detroit, Michigan\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 5\" x 2 1\/2\"\u003c\/p\u003e\n\u003cdiv style=\"max-width:315px;margin:0 auto 20px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:177.78%;height:0;overflow:hidden;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/AQU9JDtoc3c\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003cp\u003eAn unused bottle-neck label: SERVE COLD, Brownie in big script, ROOT BEER, and the grinning little Brownie himself in his pointed cap up top. I have a stack, so yours will look just like this one.\u003c\/p\u003e\n\n\u003ch3\u003e🏭 Detroit's Own Root Beer\u003c\/h3\u003e\n\u003cp\u003eBrownie was Detroit's root beer. Walter Tomaszewski, an immigrant from Poland, started the Atlas bottling company in Detroit, and Brownie Root Beer came along in 1929, next to Atlas's Cheer-Up, Bulldog Ginger Beer and the usual club soda, cream and strawberry. The neck label doesn't name the bottler, but the matching Brownie body label does: ATLAS BOTTLING CO., DETROIT, MICH. 48212 - that's the ZIP code Detroit shares with Hamtramck, the big Polish neighborhood. The Atlas plant closed in the mid-1990s, was sold in 2003 and torn down, and there's a strip mall on the spot now. The name lives on, though - you can still buy Brownie Caramel Cream Root Beer, \"since 1929.\"\u003c\/p\u003e\n\u003cp\u003eWhy a brownie? In old Scottish folklore a brownie is a helpful little household sprite, and Palmer Cox's Brownies books made them famous with American kids in the 1880s and '90s.\u003c\/p\u003e\n\n\u003ch3\u003e📜 The Stories\u003c\/h3\u003e\n\u003cp\u003eLocal legend has it that Detroit kids loved the Brownie so much they'd peel the labels off returned bottles and trade them, and that folks of a certain age could spot that grin across a store from half a block away. Collectors who follow Detroit soda say the little fellow's face changed a bit over the years - a different cap angle here, a new grin there - if you line the labels up side by side.\u003c\/p\u003e\n\u003cp\u003eA sure smile for anybody from Detroit or Hamtramck.\u003c\/p\u003e\n\u003cdiv class=\"relatedBlock\"\u003e\n\u003ch3\u003e🔎 More From The Vintage \u0026amp; Antique Gifts Archive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-dads-root-beer-label-chicago-il-1960s-first-6-pack-treasures\"\u003eVintage 1960s Dads Root Beer Label 🥤 Chicago IL First to Use a 6 Pack NOS Never Used Soda Label Mid Century\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-cheer-up-soda-neck-label-atlas-bottling-detroit-perfect-mixer\"\u003eVintage 1970s-80s Cheer Up Soda Neck Label 🥤 Atlas Bottling Detroit Quart Bottle NOS Mixer\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/vintageantiquesgifts.com\/products\/vintage-pops-root-beer-bottle-cap-wilkes-barre-pa-1960s-treasures\"\u003eVintage My Pop's Root Beer Bottle Cap 🎈 Chokola Beverage Wilkes-Barre PA 1960s Crown Cap Soda\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vintage and Antique Gifts","offers":[{"title":"Default Title","offer_id":40826115260581,"sku":"VAG-7049884106917","price":5.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/2718\/4037\/files\/il_fullxfull.3334534764_ex1u.jpg?v=1785956138","url":"https:\/\/vintageantiquesgifts.com\/products\/vintage-brownie-root-beer-neck-label-atlas-bottling-detroit","provider":"Vintage and Antique Gifts","version":"1.0","type":"link"}