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Authentic vintage 1940s “Eureka” Florida citrus crate label featuring a Native American flute player — a striking example of mid‑century American produce art and agricultural branding 🍊🇺🇸.

Produced for the Turner Fruit Co. of Ocala, Florida, this original paper label was designed to be affixed to wooden citrus crates shipped nationwide during Florida’s citrus boom of the 1940s. At the height of American rail and truck distribution, crate labels served as both advertising and storytelling — meant to catch the buyer’s eye and communicate quality, origin, and pride.

The artwork reflects the era’s romanticized interpretation of Native American imagery, a common theme in American commercial design of the period. The flute player symbolizes harmony with nature, tradition, and craftsmanship — values citrus growers wanted associated with their fruit 🌞.

Printed using traditional lithographic techniques, the bold color palette and clean line work exemplify the care and artistry that defined mid‑century packaging. These labels were never intended to survive beyond a single shipment, making untouched examples especially desirable today.

Collectors value vintage crate labels not only for their visual appeal, but for the nostalgia they evoke — memories of roadside fruit stands, wooden crates stacked high, and a time when even everyday packaging was treated as art.

• Type: Original vintage citrus crate label (paper)
• Brand: Eureka
• Packer: Turner Fruit Co.
• Origin: Ocala, Florida
• Era: 1940s
• Approximate size: 9" × 9"
• Condition: New Old Stock (NOS). Unused, unmounted, and preserved from original vintage inventory with strong color and clean surface.

Whether framed for display or preserved as part of a collection, this piece offers a genuine connection to Florida’s citrus heritage and America’s graphic design past 🖼️.