Rare Antique 1930s Hires R - J Root Beer Label, RIP 2023 American Icon!

This 1930s Hires R—J Root Beer Label is a rare find with unique features that make it a stunning piece for any collector. Its rarity, eye-catching colors, and depth of color set it apart, making it an exceptional piece!

11" x 3 1/2". Little to no wear.

Hires Root Beer, an American brand manufactured by Keurig Dr Pepper, holds significant historical value. Introduced in 1876, it became one of the longest continuously made soft drinks in the United States. As of 2023, the Keurig Dr. Pepper website no longer lists Hires among its brands on the all-products listing search, marking the end of an era. 

Charles Elmer Hires, a pharmacist from Philadelphia, Pennsylvania, created the beverage. The official story is that Hires first tasted root beer, a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875. However, historical accounts vary, and the actual time and place of the discovery may never be known. By 1876, Hires had developed his recipe and marketed 25-cent packets of powder that yielded one US gallon (3.8 L) of root beer. At Philadelphia’s Centennial Exposition in 1876, he gave away free glasses of it to cultivate new customers. Hires marketed it as a solid concentrate made from 16 wild roots and berries, claiming it purified the blood and made rosy cheeks. In 1884, he began producing a liquid extract and syrup for soda fountains, shipping root beer in kegs, and using a unique fountain dispenser called the “Hires Automatic Munimaker.” The name “beer” caused issues with the temperance movement, but Hires promoted it as “The Temperance Drink” and “the Greatest Health-Giving Beverage in the World. This label is not just a piece of history but a tangible connection to a bygone era, a slice of history preserved in vibrant colors and intricate details, a link to our past that you can hold in your hands.

Like this one, Soda Labels are not just a piece of art but a tangible link to a bygone era, a slice of history preserved in vibrant colors and intricate details. The exceptional lithography process, a printing technique that was revolutionary in its time, used in their creation is unparalleled even to this day. Museums and Art Institutes have galleries dedicated to them, and collectors are actively seeking them out to preserve their rich historical and artistic value. The label's artistic value is genuinely something to be appreciated.

Imagine this exquisite vintage advertising, a unique piece of décor, gracing your home and sparking lively conversations about history and art. It's not just a label; it's a catalyst for stimulating discussions, turning your home into a vibrant hub of intellectual exchange! Your guests will be captivated by the story behind this unique piece.