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🖼️ This original 1940s “Foot High” Florida produce crate label is a striking example of mid‑century American commercial art, featuring a bold and risqué pinup illustration attributed to the artist Rique. Produced during a period when visual impact mattered as much as product quality, labels like this were designed to stand out in crowded wholesale markets and shipping yards.

🍊 Florida produce companies of the era relied on colorful lithographic labels to identify their shipments as they moved by rail and truck across the country. While most crate labels focused on fruit imagery or regional symbols, some brands embraced pinup artwork to capture attention and reinforce brand identity. The Foot High label reflects this marketing approach, blending glamour, humor, and bold design in a way that was unmistakably of its time.

🆕 This example survives in New Old Stock (NOS) condition, meaning it was never applied to a wooden crate. Because crate labels were intended to be disposable and discarded after use, unused examples like this are far less common than applied or damaged survivors.

📏 Measuring approximately 10 × 4 inches, this is the smaller horizontal format produced for the Foot High brand. Larger versions of this design exist, but this size reflects how many labels were actually used in commercial distribution rather than decorative display.

🎨 Today, original crate labels are collected as examples of American advertising history, agricultural ephemera, and graphic design. This piece offers a tangible connection to 1940s visual culture and makes an excellent addition to a collection, archive, or framed display.