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This listing features an infamous vintage Bad Frog Beer label from the 1990s, widely remembered for its role in one of the most controversial periods of modern American beer advertising.

Bad Frog Beer became nationally known for its rebellious frog mascot and unapologetic slogan — “He just don’t care” 🐸 The label’s bold imagery and irreverent tone led to it being banned or restricted in eight U.S. states, eventually becoming part of a landmark First Amendment legal case involving commercial speech.

Offered in New Old Stock (NOS) condition, this label was never applied to a bottle and remains clean, flat, and well‑preserved 📦 Most examples were destroyed during bottling or discarded after use, making unused survivors increasingly difficult to find.

Originally launched in the mid‑1990s, Bad Frog began as a T‑shirt company before expanding into beer, quickly developing a cult following. Today, original labels like this are collected for their cultural impact, legal history, and unmistakable visual identity within banned and restricted advertising.