Vintage 1950s Head Man Crate Label Rooster Art 🍎 Los Angeles Mid‑Century Produce Advertising NOS

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Step into the golden age of American produce advertising with this original 1950s Head Man Brand crate label from Los Angeles, California 🐓. Featuring a bold strutting rooster and crisp mid‑century lithography, this 11 × 4 inch label captures the vibrant commercial art style that defined post‑war agriculture and distribution.

This design is tied to Stanley Levinson, a respected figure in the fruit and produce industry whose work influenced mid‑century marketing for peaches, plums, and other California crops 🍑. These labels once adorned wooden shipping crates headed to markets across the country, representing quality, pride, and craftsmanship

📋 What Is Printed On This Label

Every line of type on the sheet, transcribed from the label itself rather than paraphrased:

• HEAD MAN
• BRAND
• FRUITS & VEGETABLES
• SL (interlocked monogram)
• STANLEY LEVINSON
• Bonded Commission Merchant
• Terminal Market - Los Angeles, Calif.

Printer: no lithographer's imprint, form number or plate code appears anywhere on this sheet. None is claimed here.

The trade name printed on the label. A silver-grey swallowtail banner occupying a quarter of the sheet carries an interlocked SL monogram, then STANLEY LEVINSON, then Bonded Commission Merchant and Terminal Market - Los Angeles, Calif. A bonded commission merchant is a licensed broker selling on consignment — not a grower and not a packing house.

FRUITS & VEGETABLES is printed in light-blue capitals at the lower left. That is the category the label claims; no single commodity is named.

The rooster is a dandy. He wears a grey top hat and carries a gold walking cane tucked under one wing, one foot raised mid-strut — which is the whole joke behind the brand name HEAD MAN.