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This original 1993 Coca‑Cola Polar Bear pin was produced during the early‑1990s period when Coca‑Cola shifted toward character‑driven advertising as a core branding strategy. The Polar Bear became one of the company’s most recognizable mascots during this era, symbolizing a cooler, friendlier, and more emotionally driven image for the brand.

🧊 Introduced prominently during Coca‑Cola’s early‑1990s campaigns, the Polar Bear marked a departure from purely logo‑based advertising, helping define a generation of soda marketing through personality and visual storytelling.

📏 Measuring approximately 3" × 2", this pin remains in New Old Stock (NOS) condition. It has never been worn or used — an important distinction, as pins were commonly handled, traded, or damaged through wear. The enamel retains strong color, clean surfaces, and excellent display appeal.

📋 Details

• 🥤 Brand: Coca‑Cola
• 🐻❄️ Mascot: Polar Bear
• 📆 Year: 1993
• 📐 Size: Approx. 3" × 2"
• ✨ Condition: NOS (unused, minimal wear)
• ✔️ Original: Yes

A clean, well‑preserved example of 1990s Coca‑Cola advertising ephemera and one of the brand’s most enduring