Step back in time with this incredible Vintage 1960s Mr. Grape Crate Label, a true gem from the golden age of California agriculture! Crafted by the renowned Richard Bagdasarian Inc. out of Mecca, California, this eye-catching piece of history is sure to captivate any collector or vintage enthusiast.

Measuring a generous 13"x 4", this vintage crate label showcases the vibrant colors and iconic design that made these labels so beloved. While there's some minor wear on the bottom right corner (check out the pictures!), it only adds to the authentic charm of this 60-year-old treasure.

But wait, there's more to this story! Richard Bagdasarian Inc., founded in 1952 by the visionary Richard Sirak Bagdasarian, isn't just any old company. This agricultural powerhouse started with grape and date ranches east of Thermal and a packing plant in Mecca, growing into a veritable fruit empire!

Today, Richard Bagdasarian Inc. is a force to be reckoned with, managing a whopping 5,000 acres across the sun-soaked Coachella Valley. Their mouthwatering table grapes and zesty citrus fruits are marketed under catchy family labels like Mr. Grape, Bagdad, and Pasha. They've even got a licensed Sunkist grape program - talk about grape expectations!

But hold onto your hats, folks, because Richard Bagdasarian Inc. is leading the pack when it comes to grape innovation. They've got the most extensive portfolio of proprietary table-grape varieties in the Coachella Valley. We're talking four varieties already in commercial production, two more set to make a splash next year, and a mind-boggling two dozen under trial. These guys are serious about their grapes!

As if that wasn't enough, they've scored a coveted license from Sun World to grow the delectable Autumn Crisp and Sable grapes, taking their premium offerings to new heights. And for all you organic enthusiasts out there, Richard Bagdasarian Inc. is on top of the trend, with about 15 percent of their grape and vegetable volume being organic. They're constantly expanding this acreage to meet the growing demand for chemical-free produce.

Richard Bagdasarian Inc. is the perfect blend of old-school charm and cutting-edge innovation. They're keeping the spirit of family-owned agriculture alive in the California desert while pushing the boundaries of varietal development and sustainability. It's like they've got one foot in their rich mid-century heritage and the other stepping boldly into the future!

Now, let's talk about why this vintage grape crate label is such a big deal. These babies are becoming rarer than a snowball in the Coachella Valley! The lithography process used to create them - involving a stone or metal plate to make the design - is so intricate that even our fancy modern tech can't quite match it. Museums and art institutes are going gaga over these labels, dedicating entire galleries to them. Once they're all snatched up by collectors and galleries, getting your hands on one will be tougher than finding a needle in a haystack!

Just imagine this piece of vintage advertising history gracing your walls. Instead of being locked away in some stuffy museum, it could be bringing a pop of nostalgia and a whole lot of cool to your living room, kitchen, or home office. This isn't just a label; it's a conversation starter, a piece of California's agricultural heritage, and a seriously stylish addition to any decor.

So don't miss out on this chance to own a piece of the past! This Vintage 1960s Mr. Grape Crate Label from Richard Bagdasarian Inc. is more than just a pretty picture - it's a slice of California history, a testament to agricultural innovation, and a seriously cool collectible. Grab it while you can, because once it's gone, it's gone for good!