Vintage 1970s Beaver Brand Cherries / Cerises Crate Label — Bilingual, Tenneco West, Bakersfield CA

Step back in time with this extraordinary vintage Beaver Cherries Crate Label from the groovy 1970s! Distributed by Tenneco West of Bakersfield, California — the sheet reads Distributed By / Distribuè Par, and names no grower, no packer and no printer — this isn't just a label – it's a portal to a bygone era of American agriculture and design. The vibrant colors pop off the surface, drawing you into a world of retro charm and nostalgia. The intricate design showcases the artistry and attention to detail that went into creating these miniature masterpieces, making it an absolute treasure for collectors and art enthusiasts alike.

Measuring a perfect 9 1/2" x 2 3/4", this label is in pristine condition with little to no wear, preserving its vintage allure. It's like finding a time capsule from the golden age of fruit crate art!

Dive deeper into the fascinating history behind this label. Tenneco West, the creative force behind this beauty, was a major player in the agricultural scene of the 1970s and 1980s. In a twist of fate, the fruit giant Dole swooped in and acquired Tenneco West in 1987, as Tenneco shifted gears to focus on its energy roots. This acquisition was a game-changer, adding a cornucopia of delicious fruits to Dole's already impressive lineup – we're talking juicy table grapes, sweet strawberries, exotic dates, plump raisins, succulent plums, crisp cherries, crunchy pistachios, and wholesome almonds. Not to mention, it gave Dole's citrus game a serious boost! At the time, Dole was crushing it as the biggest U.S. grower, processor, and marketer of fruits and veggies, making this label a slice of American agricultural history.

But here's the kicker – these crate labels aren't just pretty pictures. They're windows into a lost art form, showcasing the unparalleled lithography process that gave them their eye-popping appeal. Museums and art institutes are going gaga over these babies, dedicating entire galleries to their preservation. Collectors are scrambling to get their hands on these pieces of history before they vanish into private collections or behind museum glass. The clock is ticking, folks! Once these labels find their forever homes, they'll be harder to snag than a golden ticket. Don't miss your chance to own a piece of this exclusive, vanishing slice of Americana!

Picture this: Your very own vintage crate label, a conversation starter that'll have your guests buzzing. Instead of being locked away in some stuffy museum, this beauty can be the star of your home decor. Hang it in your kitchen for a splash of retro cool, or make it the centerpiece of your living room gallery wall. It's not just art – it's a time machine that'll transport you back to the glory days of California's fruit industry every time you glance at it. So why settle for run-of-the-mill decor when you can own a piece of history that's as unique as you are? Grab this vintage gem and add a dash of exclusive, fruity flair to your pad!

🇫🇷 The Whole Label Is Bilingual — and Nobody Said So

Every functional line on this sheet is set twice, in English and in French. That is an export/bilingual-market pack, and it is the most distinctive thing about the label:

• CHERRIES / CERISES
• BRAND / MARQUE
• Produce of U.S.A. / Produit des É.-U.
• Net Wt 18 lb / Poids Net 8.16 kg
• Distributed By/ Distribuè Par — Tenneco West
• Bakersfield, California and a printed ZIP, 93389

BEAVER carries a registered ® immediately after the final R, and the Tenneco shield at the bottom right carries its own ®. The label names no grower, no packer and no printer — only the distributor. The ground is deep royal blue, printed edge to edge with no paper margin, and the centre vignette shows a brown beaver in profile on a stream bank among cut saplings, flanked by two clusters of three glossy red cherries.