Rare 1920s Surety Crate Label from Yakima Lights Up Collections

Vintage Surety Crate Label from the 1920s: A Collector's Dream!

Step back in time with this exquisite antique Surety crate label from the Roaring Twenties! Hailing from the picturesque Yakima Valley in Washington, this vibrant piece of history is a true gem for collectors and enthusiasts alike. The iconic Surety logo bursts to life in brilliant red and blue hues, commanding attention and evoking the spirit of a bygone era.

Feast your eyes on the stunning centerpiece of this vintage Surety crate label – a majestic steamship cutting through waves, symbolizing progress and adventure. Surrounded by lush, colorful graphics that perfectly capture the exuberance and optimism of the 1920s, this label is a visual feast that transports you to a time of prosperity and innovation.

Imagine the stories this antique 1920s Surety crate label could tell! It's not just a piece of paper; it's a window into the past, showcasing the artistry and marketing prowess of early 20th-century fruit producers. The Surety brand was synonymous with quality, and this label was their calling card to the world.

Add a splash of vintage charm and a burst of vivid color to any room with this unique piece of Americana. Whether you're a seasoned collector or just starting your journey into the fascinating world of antique crate labels, this Surety crate label is an absolute must-have. It's more than just decor; it's a conversation starter, a piece of art, and a slice of history all rolled into one!

Size: 10" x 9" – Perfect for framing and displaying in your home, office, or personal gallery.

The Fascinating History of Sundquist Orchard Tracts

The story behind this Surety crate label is as captivating as the label itself! In its early days, the company was known as Sunnyslope Orchard Tracts, facing financial challenges and investor claims. Enter Ralph Sundquist, a visionary leader whose ingenuity and determination would transform the struggling business into a thriving enterprise.

Sundquist's leadership was nothing short of revolutionary. He skillfully navigated the company through turbulent times, paying off debts and acquiring additional acreage in the fertile Yakima Valley. By the late 1920s, just as this stunning Surety crate label was making its debut, heightened fruit prices allowed for increased production, setting the stage for decades of success.

Ralph Sundquist was a marketing genius, recognizing the power of eye-catching labels like this Surety crate design in promoting his fruit. His innovative approach led to trademarked phrases that emphasized the superior quality and vertical integration of the company's operations, setting Surety apart from the competition.

When the Great Depression hit, Sundquist's adaptability shone through. He streamlined operations by renting facilities and eliminating middleman costs, ensuring the company's survival during tough economic times. In 1935, he made a bold move by purchasing a cold storage plant on Yakima's produce row, expanding production capabilities and storage facilities.

The legacy continued in 1950 when Ralph's son Marvin joined the business, ushering in a new era of growth and modernization. Today, the company remains family-owned, with the fourth generation involved since 2008, ensuring that the spirit of innovation and quality that inspired this vintage Surety crate label lives on.