Antique 1920s “Milady’s Toilet” Lynas Toiletry Brochure – NOS Beauty Ephemera from Logansport, Indiana – Stunning Color Art Deco Style Advertising Catalog – J.B. Lynas & Son, Perfumers 💄🌸

Step back into an elegant 1920s boudoir with this gorgeous “Milady’s Toilet” advertising brochure from the J.B. Lynas Company of Logansport, Indiana. 💃 This large tri‑fold catalog was created to sell Lynas’ line of toilet creams, perfumes, and beauty preparations directly to American women through in‑home demonstrations, long before modern direct‑sales cosmetics brands came along. 🪞✨

Dr. J.B. Lynas began making remedies and perfumes in his Logansport home in the mid‑1800s and grew into one of the nation’s major producers of “Ladies’ Toilet Necessities” by the early 1900s. 🧴🏭 By the 1920s, the firm—now Dr. J.B. Lynas & Son—was mailing beautifully lithographed catalogs like this one across the Midwest, promising creams, powders, and tonics that would keep “Milady” youthful, refined, and fashionably modern. 💐

The front cover reads “Milady’s Toilet – Lynas, the Perfumer, Sends You Greetings!” in flowing red script, framed by an ornate border and an elegant profile portrait of a woman holding a mirrored compact. 🎀 Inside, six pages of rich color lithography showcase Lynas Toilet Creams and other preparations in shimmering silver‑tone jars, each with its own romantic name—Massage Cream, Diana No Wrinkle, Cream Gloria, Lemon Cleanser, Salbien, and more. 🌈 The ad copy promises to cleanse, soften, and beautify the skin, capturing all the optimism and charm of Jazz Age beauty culture. ✨

Printed on soft cream stock with vibrant, almost poster‑like color, this piece displays beautifully framed, on an easel, or tucked into a vanity vignette with vintage perfume bottles. 🖼️🧴 The typography, border work, and product illustrations are a visual feast for anyone who loves early 20th‑century packaging and design. 🖋️ If you collect Lynas bottles, soaps, or tins, this brochure is the perfect companion piece. 📜

This example comes from old stock and has been carefully stored for decades, so it remains mint for its age. 🌟 Colors are bright, the folds are crisp, remarkable for a large paper advertising piece originally meant to be handled by saleswomen and customers at the kitchen table. 🪑

📏 Measurements

• Closed: approx. 10 1/2" x 7 1/2"

• Open: approx. 21.75" x 10.25"

• Format: Tri‑fold, 6 printed panels

📍 Origin & date

• Maker: J.B. Lynas & Son (Lynas, the Perfumer) – Logansport, Indiana, USA

• Era: c. 1920s, early beauty advertising / Jazz Age ephemera

✅ Condition
New old stock. One of the cleanest examples of a 1920s beauty brochure you’re likely to see. ✨