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Original 1960s fruit crate label produced for the Mr. Grape brand by Richard Bagdasarian Inc. of Mecca, California.

This label measures 13 inches × 4 inches and was used on California grape cartons during the mid‑20th century, a period when branded crate labels served as both identification and marketing tools within regional and interstate produce distribution.

Richard Bagdasarian Inc. was founded in 1952 and operated as a family‑owned agricultural company in the Coachella Valley, an area known for its early‑season grape production. The company marketed table grapes and other produce under several distinctive brand names, with Mr. Grape among its most recognizable.

During the 1950s and 1960s, grape labels like this one were designed to stand out visually in wholesale markets, using character‑driven imagery and bold typography to establish brand recognition among buyers handling large volumes of fruit.

This example shows minor wear at the bottom right corner, with otherwise strong original color and clean edges. Stored flat.

Mr. Grape crate labels are collected today for their playful character imagery and for their representation of mid‑century California agricultural branding, reflecting a period when even everyday shipping materials were thoughtfully designed.