The King o' Hearts Asparagus Crate Label, a unique piece of advertising, was crafted by K. R. Nutting Co. out of Salinas, California, in the 1940s 

9 1/2 " x 9 1/2" ~ little to no wear. 

Vintage asparagus crate labels, often designed as trapezoids to fit the slanted sides of the wooden crates, were a marvel of practical design and marketing flair. This unique shape ensured the labels adhered neatly without wrinkles or folds, maintaining their aesthetic appeal and clear readability. This blend of practicality and artistic vision made them stand out on store shelves, a testament to their creators' craftsmanship and marketing ingenuity that you can't help but appreciate.

K.R. Nutting Co. was one of the founders of the Growers Ice Company, established in 1936 in Salinas, California. The company was created to service the fresh produce industry in the Salinas Valley, which is often referred to as the 'Salad Bowl of the United States.' The founders, including K.R. Nutting, T.R. Merrill, Bruce Church, and E.E. Harden, played a significant role in establishing this region's reputation for fresh produce. Their influence and the company's legacy are reflected in the design and history of the Green Guard Asparagus Crate Label.