Vintage 1974 Pontiac Bonneville Dealer Brochure 🚗 Pontiac, MI Homage to the Salt Flats

Remember the 1974 Pontiac Bonneville? 🚗 1974 Pontiac Bonneville Dealer Brochure, "Pontiac's Original Full-Sized Wide-Track"

Size: 12" x 10 1/2" ~ See the condition note below.

A 1974 Pontiac Bonneville dealer brochure, straight out of Pontiac, Michigan. The cover is a knockout: a dark green Bonneville hardtop with a white vinyl roof, lit up at night on a gravel shoulder beside a yellow road sign with a single curve arrow, with Bonneville in white serif lettering across the top and Pontiac's original full-sized Wide-Track underneath.

Other than the one in my pictures, nobody has ever opened one of these. I found these not long ago and just couldn't leave them behind. They were mint when I got them, still in the dealer's banding. Sadly the box got dropped on its edge on the way to me, and they took some damage along the right side - the pictures show it. Priced accordingly.

📖 What's Inside

• The Bonneville 4-Door Sedan in Admiralty Blue and the 4-Door Hardtop in Colonial Gold
• Bonneville block tweed upholstery in blue, also offered in green, beige and black/gray, and all-Morrokide upholstery in saddle, also offered in white, green and beige
• "Bonneville's new radiator-style grille. Remind you of a few classics?"
• "Clean. Efficient. Bonneville's instrument panel is accented with wood-grain vinyl."
• Power front disc brakes, the RTS stabilizer bars shown in yellow, and adjustable pedals you could order, moved by a control on the instrument panel
• BONNEVILLE FACTS AND FIGURES, power teams, standard features, capacities and safety features
• "So Bonneville has a new lean look for 1974." and "The 1974 Bonneville was intended for people who still enjoy driving."
• The Pontiac arrowhead and GM logos, and Litho in U.S.A.

🏁 Named for the Salt Flats

The Bonneville started out in 1957 as a limited-production sporty convertible. Only 630 were built that first year, every one fuel-injected, with Pontiac's first-ever fuel injection system. It's named for the Bonneville Salt Flats in Utah, where so much early racing happened and many of the world's land speed records were run. By 1974 it was a big full-size luxury car with a standard 400 cubic-inch 2-barrel V8, and a 455 was available. The RTS Radial Tuned Suspension, introduced in 1973 as a Bonneville option, was still an extra-cost handling package in 1974. It swapped the standard H78-15 glass-belted tires for steel-belted radials and upgraded the suspension with firmer shocks and stabilizer bars. The very last Bonneville came off the line on May 27, 2005. RIP

🏹 Pontiac, an American Icon

Pontiac's roots go back to 1907 in Pontiac, Michigan, when Edward Murphy, who owned the Pontiac Buggy Company, a maker of horse-drawn carriages, started the Oakland Motor Car Company with Alanson Brush. General Motors bought in in 1909, and the Pontiac brand itself debuted in 1926 as Oakland's companion car, then outsold its parent so fast that it took over. The car - and Pontiac, Michigan, the city where it was built - took the name of the famous Odawa (Ottawa) chief.

Pontiac made a big deal of its "Wide Track" stance and sold itself as GM's "performance" division, the one that "built excitement." I used to sell Pontiacs myself, and they were a blast to drive! In the '60s and '70s you could spot a Pontiac a block away by that pointed arrowhead nose, or the stacked, striped taillights. The last Pontiacs - an American icon - were built in late 2009, and one final white G6 rolled out on January 4, 2010.

🖼️ Display

Old dealer brochures like this are a little time capsule of a car world that's gone. It's a great piece for a garage, a man cave or a car guy's office, or a perfect gift for anybody who ever owned a Bonneville. The supply is finite - nobody's printing 1974 Bonneville brochures again, and once these last ones are gone, they'll be very difficult to acquire.