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Size: 2 1/2" x 2 1/4"
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Size: 2 1/2" x 2 1/4" ~ Unopened.
Vintage NFL Coke Coca-Cola Keychain 1990s Unopened Package. These are all in original dealer packaging. I show you the process in the photos of opening them. They are so bright and well made out of durable rubber! You will be the first person to open this package since it was made. You can't get much more collectible than the NFL and Coca-Cola!
The fob is shaped like an upside-down pennant in soft molded rubber. The top is red with the white Coca-Cola script logo and ®, and CLASSIC between two white rules. Down in the black point sits a white football helmet with its face mask, and a little TM at the tip. The back is plain black, and it hangs from a small jump ring on a steel split key ring. It comes sealed in a clear bag with a tissue insert printed MADE IN CHINA.
That one word on the keychain is a famous piece of business history. On April 23, 1985, the Coca-Cola Company changed its formula and launched what everybody called New Coke, and the country revolted. The company hotline, 1-800-GET-COKE, went from about 400 calls a day to over 1,500. On July 11, 1985, just 79 days later, Coca-Cola held a press conference and announced the original formula was coming back. Peter Jennings of ABC News interrupted General Hospital with a special bulletin, Senator David Pryor called it "a meaningful moment in U.S. history" on the floor of the Senate, and the hotline got 31,600 calls in two days.
The original came back under the name Coca-Cola Classic, and the new one stayed on as "Coke" until it was renamed Coke II in 1990. Bottles and cans kept the word Classic until January 2009, when the company started dropping it. So that little word CLASSIC on this keychain is a leftover from the great New Coke fight.
It's a fun little gift for a Coca-Cola collector, a football fan, or anybody who remembers the day they brought back the real thing.
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Take your time — you've got a full six months. If a piece isn't right for you, send it back the way it reached you and we're good.
In the first 30 days your money goes straight back the way you paid. After that it's store credit, so you can put it toward something you'd rather have.
Return shipping we sort out between us, case by case. I don't make this difficult.
If something arrives damaged, or it isn't what I said it was, send me a photo within 48 hours and I'll make it right.
Email info@vintageantiquesgifts.com or call 802-356-9872 — that's me answering, not a call center.
The only things I can't take back are custom or special-order pieces and gift cards.
Preserving History: Authentic Objects Across Eras
