⛰️ Hillbilly guarding the barrel
Original Mountain Brew Beer label from the 1960s, brewed by Hatfield‑McCoy Brewing Co., Reading, Pennsylvania, for a 12‑ounce bottle.
The graphics show a lanky hillbilly in a tall hat leaning on a wooden beer barrel under a tree, with hand‑lettered “Mountain Brew Beer – Brewed with Blue Mountain Water” splashed across the art.

🍺 Short‑run Reading, PA brand
Hatfield‑McCoy Brewing in Reading operated during the post‑Prohibition regional beer era and used the Mountain Brew name for only a short window in the early–mid 1960s.
Tying the beer to Blue Mountain north of Reading fit right in with the period trend of bragging about local spring and mountain water in lager advertising.

📦 Details

• Original unused paper label, about 3 1/2" x 3".

• Bright orange, green, and black graphics on off‑white stock.

• New old stock from long‑stored brewery/label inventory.

• You will receive one label like the ones shown, all from the same NOS batch.

🖼️ Perfect bar and man‑cave art
This looks great framed in a home bar, game room, cabin, or beer can/label display, especially with other hillbilly or mountain‑themed pieces.
It’s a fun slice of 1960s regional beer history from a time when every small city had its own brands and characters on the shelf. 🍺⛰️