Vintage 1950s Sunset Brand California Grapes Zinfandel Crate Label 🍇 — Packed by Joseph Gazzara, 1270 Linden Ave., Fresno CA

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This 1950s Sunset Brand Zinfandel grape crate label reads PACKED BY JOSEPH GAZZARA, 1270 LINDEN AVE., PHONE 2-5412, FRESNO, CALIFORNIA — note that no '& Co.' appears on this sheet at all, and no printer is named on it. Measuring 13" × 4 1/4", it represents mid‑century San Joaquin Valley wine‑grape packaging in an elongated strip format.

The label remains New Old Stock, unused and unmounted, with no wear. Color remains strong with clean edges and an intact surface.

Elongated strip crate labels were commonly used for side‑panel branding on grape crates and are valued for their bold graphic presence when preserved in unused condition. This example is well suited for collectors of California agricultural history and crate label art.

🏷️ What Is Printed on This Label

Read off the sheet itself, verbatim — this is the label's own printed text, not a description of it:

• Net Wt. 32 Lbs.
• SUNSET BRAND
• CALIFORNIA GRAPES
• ZINFANDEL
• PRODUCE U.S.A.
• PACKED BY
• JOSEPH GAZZARA
• 1270 LINDEN AVE.
• PHONE 2-5412
• FRESNO, CALIFORNIA
• REG. U. S. PAT. OFF.

The sheet carries a full street address and a period telephone number — 1270 LINDEN AVE. and PHONE 2-5412 — where the copy said only 'of Fresno, California'. That short pre-area-code phone form is a dating handle in its own right and it had gone unused.

ZINFANDEL sits in a separate pale-green overprint panel at the lower left: the varietal is a changeable plate laid over a common Sunset design. That is exactly why sibling Sunset sheets carry different products — and it is worth saying plainly, because this listing shares a copy block with gid 9172053557480, a different Sunset sheet that reads CALIFORNIA FRUITS, is packed by Joseph Gazzara & CO. at P. O. Box 931, and carries a Stecher-Traung imprint this one does not.

The picture is a full-width sunburst — a red sun on the horizon at the right throwing yellow and orange rays across a cream and orange sky, over a dark blue mountain ridge with green highlights and a deep blue foreground band — with the brand running across it in pink-red display letters. Net Wt. 32 Lbs. is the printed grape-lug weight. No printer's imprint appears anywhere and there is no printed date.