Step back in time with this extraordinary Antique 1960s Big City Bartlett Pears Crate Label, a true gem from the Lambert Marketing Company of West Sacramento, California! This vibrant piece of Americana measures a generous 10 1/2" x 7 1/2" and boasts pristine condition with little to no wear, making it a collector's dream.

Imagine the bustling scenes of the 1960s as these eye-catching labels adorned wooden crates filled with luscious Bartlett pears, ready to be shipped across the nation. The Lambert Marketing Company, a powerhouse in the Golden Age of California fruit packing, brought these delectable pears from the orchards of El Dorado County to dinner tables everywhere.

Founded in 1931 by the visionary William A. Lambert, with R.V. Lambert at the helm as president, this West Sacramento-based company was at the forefront of the fruit packing industry. Their strategic location, with access to both river ports and rail connections, made West Sacramento a crucial hub for distributing the finest produce the West Coast had to offer.

But what really sets this label apart is the breathtaking artistry behind it. Picture a team of talented commercial artists, their skilled hands bringing to life the vivid colors and intricate designs through the magic of chromolithography. This specialized printing technique, involving stone or metal plates, resulted in unparalleled quality that modern methods simply can't match.

As World War II raged on, commodity restrictions and wood shortages forced many packers to switch to cardboard boxes. By the 1950s, these wooden crate labels were becoming a thing of the past, making this 1960s Big City Bartlett Pears label an increasingly rare find.

Today, these labels are more than just pretty pictures – they're windows into a bygone era, each one a unique piece of folk art. Museums and art institutions are clamoring to add these treasures to their collections, recognizing their immense historical and artistic value.

Imagine this stunning label gracing your walls, a conversation starter that transports you and your guests to the golden days of California's fruit industry. It's not just decor; it's a slice of history, a testament to the ingenuity and artistry of a generation past.

Don't miss this chance to own a piece of West Sacramento's rich agricultural heritage. This 1960s Big City Bartlett Pears crate label isn't just a collectible – it's a time capsule, a work of art, and a statement piece all rolled into one. Elevate your space with this rare find and let the vibrant colors and nostalgic charm of the Big City Bartlett pears transport you to a simpler time.